Developing Service Strategies in Support of Servitization in China: An Exploratory Study

Publikation: KonferencebidragPaperForskningpeer review

Resumé

Literature on servitization advocates that Western manufacturers move downstream and provide value-added services as differentiator from low cost competition from emerging markets. The literature however remains relatively silent on how Western manufacturers are exploring servitization in emerging economies. This paper attempts to begin bridging this gap by exploring attempts by a European manufacturer to expand services in China. Particular attention is given to the role of the service partner network in attempting to grow and deliver services. Based on an exploratory case study, we examine how the case company was attempting simultaneously to pursue multiple strategies in support of servitization.
OriginalsprogEngelsk
Publikationsdato2015
Antal sider10
StatusUdgivet - 2015
BegivenhedThe 22nd International Annual EurOMA Conference 2015 - Neuchâtel, Schweiz
Varighed: 26 jun. 20151 jul. 2015
Konferencens nummer: 22
http://www.euroma2015.org/

Konference

KonferenceThe 22nd International Annual EurOMA Conference 2015
Nummer22
LandSchweiz
ByNeuchâtel
Periode26/06/201501/07/2015
Internetadresse

Emneord

  • Servitization
  • Service network
  • China

Citer dette

Raja, J., & Frandsen, T. (2015). Developing Service Strategies in Support of Servitization in China: An Exploratory Study. Afhandling præsenteret på The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Schweiz.
Raja, Jawwad ; Frandsen, Thomas. / Developing Service Strategies in Support of Servitization in China : An Exploratory Study. Afhandling præsenteret på The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Schweiz.10 s.
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Raja, J & Frandsen, T 2015, 'Developing Service Strategies in Support of Servitization in China: An Exploratory Study' Paper fremlagt ved The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Schweiz, 26/06/2015 - 01/07/2015, .

Developing Service Strategies in Support of Servitization in China : An Exploratory Study. / Raja, Jawwad; Frandsen, Thomas.

2015. Afhandling præsenteret på The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Schweiz.

Publikation: KonferencebidragPaperForskningpeer review

TY - CONF

T1 - Developing Service Strategies in Support of Servitization in China

T2 - An Exploratory Study

AU - Raja, Jawwad

AU - Frandsen, Thomas

PY - 2015

Y1 - 2015

N2 - Literature on servitization advocates that Western manufacturers move downstream and provide value-added services as differentiator from low cost competition from emerging markets. The literature however remains relatively silent on how Western manufacturers are exploring servitization in emerging economies. This paper attempts to begin bridging this gap by exploring attempts by a European manufacturer to expand services in China. Particular attention is given to the role of the service partner network in attempting to grow and deliver services. Based on an exploratory case study, we examine how the case company was attempting simultaneously to pursue multiple strategies in support of servitization.

AB - Literature on servitization advocates that Western manufacturers move downstream and provide value-added services as differentiator from low cost competition from emerging markets. The literature however remains relatively silent on how Western manufacturers are exploring servitization in emerging economies. This paper attempts to begin bridging this gap by exploring attempts by a European manufacturer to expand services in China. Particular attention is given to the role of the service partner network in attempting to grow and deliver services. Based on an exploratory case study, we examine how the case company was attempting simultaneously to pursue multiple strategies in support of servitization.

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KW - Service network

KW - China

KW - Servitization

KW - Service network

KW - China

UR - http://www.euroma2015.org/euromapapers/papers/MAS-09_33101.pdf

M3 - Paper

ER -

Raja J, Frandsen T. Developing Service Strategies in Support of Servitization in China: An Exploratory Study. 2015. Afhandling præsenteret på The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Schweiz.