Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty

Christer Ekelund

Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty

Christer Ekelund

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	1999
Status	Udgivet - 1999
Begivenhed	The IMP Conference - Dublin, Irland Varighed: 1 sep. 1999 → 1 sep. 1999

Konference

Konference	The IMP Conference
Land/Område	Irland
By	Dublin
Periode	01/09/1999 → 01/09/1999

Bibliografisk note

Opstilling: 658.901 eke
Løbe nr.: 004520
Sider: 13

Emneord

Markedsføringsstrategi
Kundeadfærd
Kunderelationer

Handle.net

Persistent link

Citationsformater

@conference{bd565bc0ddc911db84f6000ea68e967b,

title = "Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty",

keywords = "Markedsf{\o}ringsstrategi, Kundeadf{\ae}rd, Kunderelationer",

author = "Christer Ekelund",

note = "Opstilling: 658.901 eke L{\o}be nr.: 004520 Sider: 13; The IMP Conference ; Conference date: 01-09-1999 Through 01-09-1999",

year = "1999",

language = "English",

}