Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty

Christer Ekelund

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato1999
StatusUdgivet - 1999
BegivenhedThe IMP Conference - Dublin, Irland
Varighed: 1 sep. 19991 sep. 1999

Konference

KonferenceThe IMP Conference
LandIrland
ByDublin
Periode01/09/199901/09/1999

Bibliografisk note

Opstilling: 658.901 eke
Løbe nr.: 004520
Sider: 13

Emneord

  • Markedsføringsstrategi
  • Kundeadfærd
  • Kunderelationer

Citationsformater