Developing Collaborative Product Development Capabilities: The Case of Fast Fashion

Volker Mahnke, Yen Tran

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    Abstrakt

    Collaborative product development capabilities support a company’s product innovation activities. In the context of the fast fashion sector, this paper examines the development of the product development capabilities (PDC) that align product development capabilities in a dual innovation context, one, slow paced, where the firm is well established and the other, fast paced, which represents a new competitive arena in which the company competes. To understand the process associated with collaborative capability development, we studied three Scandinavian fashion companies pursuing ‘dual innovation strategies’. Our analyses suggest that developing such collaboration capabilities benefits from the search for complementary practices, the combination of learning styles, and the development of weak and strong ties. Results also underscore the crucial importance of co-evolution of multi-level, simultaneous learning processes and highlight the role of human agency in capability development with partners. Building on our analyses, we advance propositions for future research and managerial practices on developing dynamic collaboration capabilities.
    OriginalsprogEngelsk
    TitelProceedings from the 19th International Product development Management Conference : Transformative Research in Product and Service Innovation
    Antal sider5
    UdgivelsesstedBrussel
    ForlagEuropean Institute for Advanced Studies in Management
    Publikationsdato2012
    KapitelPaper no. 34954
    StatusUdgivet - 2012
    BegivenhedThe 19th International Product Development Management Conference. IPDMC 2012 - The University of Manchester , Manchester, Storbritannien
    Varighed: 17 jun. 201219 jun. 2012
    Konferencens nummer: 19
    http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=762

    Konference

    KonferenceThe 19th International Product Development Management Conference. IPDMC 2012
    Nummer19
    LokationThe University of Manchester
    LandStorbritannien
    ByManchester
    Periode17/06/201219/06/2012
    Internetadresse
    NavnEIASM Conference Proceedings Series
    Vol/bind19
    ISSN1998-7374

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