Developing a Comprehensive Customer-Based Shareholder Value Framework: Integrating Marketing, Finance and Accounting Perspectives

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2010
StatusUdgivet - 2010
BegivenhedINFORMS Marketing Science Conference - Cologne, Italien
Varighed: 16 jun. 201019 jun. 2010
Konferencens nummer: 32

Konference

KonferenceINFORMS Marketing Science Conference
Nummer32
LandItalien
ByCologne
Periode16/06/201019/06/2010

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