Developing a Comprehensive Customer-Based Shareholder Value Framework: Integrating Marketing, Finance and Accounting Perspectives

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2010
Status	Udgivet - 2010
Begivenhed	INFORMS Marketing Science Conference - Cologne, Italien Varighed: 16 jun. 2010 → 19 jun. 2010 Konferencens nummer: 32

Konference	INFORMS Marketing Science Conference
Nummer	32
Land/Område	Italien
By	Cologne
Periode	16/06/2010 → 19/06/2010

Handle.net

@conference{c3cfc88b8426484f853a0fe282a0fbed,

title = "Developing a Comprehensive Customer-Based Shareholder Value Framework: Integrating Marketing, Finance and Accounting Perspectives",

author = "Morten Holm and V. Kumar and Carsten Rohde",

year = "2010",

language = "English",

note = "INFORMS Marketing Science Conference ; Conference date: 16-06-2010 Through 19-06-2010",

}