Determinants of Innovation and Creativity in Brand Management

Morten Bach Jensen; Suzanne C. Beckmann

Determinants of Innovation and Creativity in Brand Management

Morten Bach Jensen, Suzanne C. Beckmann

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Intangible Economies: Brand, Corporate Image, Identity & Reputation in the 21st Century : 3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University, West London/UK, September 2007
Publikationsdato	2007
Status	Udgivet - 2007
Begivenhed	Determinants of Innovation and Creativity in Brand Management - London, Storbritannien Varighed: 30 jun. 2010 → … Konferencens nummer: 3

Konference

Konference	Determinants of Innovation and Creativity in Brand Management
Nummer	3
Land/Område	Storbritannien
By	London
Periode	30/06/2010 → …

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Citationsformater

@inproceedings{e94e3e50c9cd11dc84bd000ea68e967b,

title = "Determinants of Innovation and Creativity in Brand Management",

author = "{Bach Jensen}, Morten and Beckmann, {Suzanne C.}",

year = "2007",

language = "English",

booktitle = "Intangible Economies: Brand, Corporate Image, Identity & Reputation in the 21st Century",

note = "Determinants of Innovation and Creativity in Brand Management ; Conference date: 30-06-2010",

}

Bach Jensen, M & Beckmann, SC 2007, Determinants of Innovation and Creativity in Brand Management. i Intangible Economies: Brand, Corporate Image, Identity & Reputation in the 21st Century: 3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University, West London/UK, September 2007. Determinants of Innovation and Creativity in Brand Management, London, Storbritannien, 30/06/2010.

Determinants of Innovation and Creativity in Brand Management. / Bach Jensen, Morten; Beckmann, Suzanne C.

Intangible Economies: Brand, Corporate Image, Identity & Reputation in the 21st Century: 3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University, West London/UK, September 2007. 2007.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Determinants of Innovation and Creativity in Brand Management

AU - Bach Jensen, Morten

AU - Beckmann, Suzanne C.

N1 - Conference code: 3

PY - 2007

Y1 - 2007

M3 - Article in proceedings

BT - Intangible Economies: Brand, Corporate Image, Identity & Reputation in the 21st Century

T2 - Determinants of Innovation and Creativity in Brand Management

Y2 - 30 June 2010

ER -