Determinants of Consumers' Adoption of Online Grocery Shopping

Torben Hansen; Hans Stubbe Solgaard; Flemming Cumberland

Determinants of Consumers' Adoption of Online Grocery Shopping

Torben Hansen, Hans Stubbe Solgaard, Flemming Cumberland

Institut for Afsætningsøkonomi

Publikation: Bidrag til tidsskrift › Konferenceabstrakt i tidsskrift › Forskning › peer review

Abstract

In this paper, it is empirically investigated whether consumers who have adopted online grocery buying perceive this way of shopping differently from other online consumers. Data from 791 US online consumers are analyzed. Multiple discriminant results suggest that online grocery shopping adopters attach higher compatibility, higher relative advantage, more positive social norms, lower complexity and lower online grocery risk to Internet grocery shopping when compared to (a) consumers who have not searched for groceryrelated information on the Internet and also when compared to (b) consumers who have searched for grocery-related information on the Internet, but who have not yet bought groceries over the Internet

Originalsprog	Engelsk
Bogserie	European Advances in Consumer Research
Vol/bind	7
Sider (fra-til)	276-277
ISSN	0098-9258
Status	Udgivet - 2005
Begivenhed	The European Association for Consumer Research Conference. EACR 2005 - Göteborg, Sverige Varighed: 15 jun. 2005 → 18 jun. 2005 Konferencens nummer: 7

Konference

Konference	The European Association for Consumer Research Conference. EACR 2005
Nummer	7
Land/Område	Sverige
By	Göteborg
Periode	15/06/2005 → 18/06/2005

Bibliografisk note

Opstilling: 339.37 han
Løbe nr.: 053968
Sider: 27

Emneord

Købsadfærd
Forbrugeradfærd
Elektronisk handel
E-indkøb
Dagligvarer
Dagligvarehandel

Adgang til dokumentet

http://www.acrwebsite.org/volumes/eacr/vol7/EuropeanVolume7_29.pdfLicens: Ikke-specificeret

Handle.net

Persistent link

Citationsformater

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abstract = "In this paper, it is empirically investigated whether consumers who have adopted online grocery buying perceive this way of shopping differently from other online consumers. Data from 791 US online consumers are analyzed. Multiple discriminant results suggest that online grocery shopping adopters attach higher compatibility, higher relative advantage, more positive social norms, lower complexity and lower online grocery risk to Internet grocery shopping when compared to (a) consumers who have not searched for groceryrelated information on the Internet and also when compared to (b) consumers who have searched for grocery-related information on the Internet, but who have not yet bought groceries over the Internet",

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AU - Hansen, Torben

AU - Solgaard, Hans Stubbe

AU - Cumberland, Flemming

N1 - Conference code: 7

PY - 2005

Y1 - 2005

N2 - In this paper, it is empirically investigated whether consumers who have adopted online grocery buying perceive this way of shopping differently from other online consumers. Data from 791 US online consumers are analyzed. Multiple discriminant results suggest that online grocery shopping adopters attach higher compatibility, higher relative advantage, more positive social norms, lower complexity and lower online grocery risk to Internet grocery shopping when compared to (a) consumers who have not searched for groceryrelated information on the Internet and also when compared to (b) consumers who have searched for grocery-related information on the Internet, but who have not yet bought groceries over the Internet

AB - In this paper, it is empirically investigated whether consumers who have adopted online grocery buying perceive this way of shopping differently from other online consumers. Data from 791 US online consumers are analyzed. Multiple discriminant results suggest that online grocery shopping adopters attach higher compatibility, higher relative advantage, more positive social norms, lower complexity and lower online grocery risk to Internet grocery shopping when compared to (a) consumers who have not searched for groceryrelated information on the Internet and also when compared to (b) consumers who have searched for grocery-related information on the Internet, but who have not yet bought groceries over the Internet

KW - Købsadfærd

KW - Forbrugeradfærd

KW - Elektronisk handel

KW - E-indkøb

KW - Dagligvarer

KW - Dagligvarehandel

M3 - Conference abstract in journal

SN - 0098-9258

VL - 7

SP - 276

EP - 277

JO - European Advances in Consumer Research

JF - European Advances in Consumer Research

T2 - The European Association for Consumer Research Conference. EACR 2005

Y2 - 15 June 2005 through 18 June 2005

ER -