Determinants of Consumers' Adoption of Online Grocery Shopping

Torben Hansen, Hans Stubbe Solgaard, Flemming Cumberland

Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskriftForskningpeer review

Abstrakt

In this paper, it is empirically investigated whether consumers who have adopted online grocery buying perceive this way of shopping differently from other online consumers. Data from 791 US online consumers are analyzed. Multiple discriminant results suggest that online grocery shopping adopters attach higher compatibility, higher relative advantage, more positive social norms, lower complexity and lower online grocery risk to Internet grocery shopping when compared to (a) consumers who have not searched for groceryrelated information on the Internet and also when compared to (b) consumers who have searched for grocery-related information on the Internet, but who have not yet bought groceries over the Internet
OriginalsprogEngelsk
BogserieEuropean Advances in Consumer Research
Vol/bind7
Sider (fra-til)276-277
ISSN0098-9258
StatusUdgivet - 2005
BegivenhedThe European Association for Consumer Research Conference. EACR 2005 - Göteborg, Sverige
Varighed: 15 jun. 200518 jun. 2005
Konferencens nummer: 7

Konference

KonferenceThe European Association for Consumer Research Conference. EACR 2005
Nummer7
LandSverige
ByGöteborg
Periode15/06/200518/06/2005

Bibliografisk note

Opstilling: 339.37 han
Løbe nr.: 053968
Sider: 27

Emneord

  • Købsadfærd
  • Forbrugeradfærd
  • Elektronisk handel
  • E-indkøb
  • Dagligvarer
  • Dagligvarehandel

Citationsformater