Designing Judgement Styles: Exploring the Effect of Review Curation Influences Consumer Decision Making

Albert Fei Liu

Designing Judgement Styles: Exploring the Effect of Review Curation Influences Consumer Decision Making

Albert Fei Liu

Institut for Digitalisering

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Abstrakt

The role played by Online Customer Reviews (OCRs) in consumers’ decision making decisions is increasingly prominent. Compelled by the paucity of understanding regarding how OCRs assist consumers’ decision making process, this study investigates how OCRs and the emerging OCR curation features facilitate consumers’ judgement styles in the light of the model of dual-system cognition function. This study postulates that the information cues available in numerical rating and opinionated review are conducive to intuitive and deliberate judgements respectively. Furthermore, OCR curation features can help to enhance judgements in response to OCRs through manipulating cue accessibility. Lastly, different judgement modes are expected to entail distinct decisional outcomes in terms of performance and justifiability. To empirically validate the proposed hypotheses, this study proposes a plan for conducting a subsequent experiment on a customdeveloped online restaurant review site.

Originalsprog	Engelsk
Titel	PACIS 2017 Proceedings
Redaktører	Rose Alinda, Pan Shan Ling, Shamshul Bahri, Patrick Finnegan, Choon Ling Sia
Antal sider	7
Udgivelsessted	Atlanta, GA
Forlag	Association for Information Systems. AIS Electronic Library (AISeL)
Publikationsdato	2017
Artikelnummer	278
Status	Udgivet - 2017
Begivenhed	The 21st Pacific Asia Conference on Information Systems. PACIS 2017 - Meritus Pelangi Beach Resort & Spa, Langkawi, Malaysia Varighed: 16 jul. 2017 → 20 jul. 2017 Konferencens nummer: 21 http://pacis2017.my-ais.org/

Konference

Konference	The 21st Pacific Asia Conference on Information Systems. PACIS 2017
Nummer	21
Lokation	Meritus Pelangi Beach Resort & Spa
Land/Område	Malaysia
By	Langkawi
Periode	16/07/2017 → 20/07/2017
Sponsor	Association for Information Systems
Internetadresse	http://pacis2017.my-ais.org/

Emneord

Online Consumer Reviews
Review Curation
Intuitive Judgement
Deliberate Judgement
Decisional Outcome

Adgang til dokumentet

http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1279&context=pacis2017Licens: Ikke-specificeret

Citationsformater

@inproceedings{917ab1ef90194e3fbb3ea478bd021abb,

title = "Designing Judgement Styles: Exploring the Effect of Review Curation Influences Consumer Decision Making",

abstract = "The role played by Online Customer Reviews (OCRs) in consumers{\textquoteright} decision making decisions is increasingly prominent. Compelled by the paucity of understanding regarding how OCRs assist consumers{\textquoteright} decision making process, this study investigates how OCRs and the emerging OCR curation features facilitate consumers{\textquoteright} judgement styles in the light of the model of dual-system cognition function. This study postulates that the information cues available in numerical rating and opinionated review are conducive to intuitive and deliberate judgements respectively. Furthermore, OCR curation features can help to enhance judgements in response to OCRs through manipulating cue accessibility. Lastly, different judgement modes are expected to entail distinct decisional outcomes in terms of performance and justifiability. To empirically validate the proposed hypotheses, this study proposes a plan for conducting a subsequent experiment on a customdeveloped online restaurant review site.",

keywords = "Online Consumer Reviews, Review Curation, Intuitive Judgement, Deliberate Judgement, Decisional Outcome, Online Consumer Reviews, Review Curation, Intuitive Judgement, Deliberate Judgement, Decisional Outcome",

author = "Liu, {Albert Fei}",

year = "2017",

language = "English",

editor = "Rose Alinda and Ling, {Pan Shan} and Shamshul Bahri and Patrick Finnegan and Sia, {Choon Ling}",

booktitle = "PACIS 2017 Proceedings",

publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

note = "null ; Conference date: 16-07-2017 Through 20-07-2017",

url = "http://pacis2017.my-ais.org/",

}

Liu, AF 2017, Designing Judgement Styles: Exploring the Effect of Review Curation Influences Consumer Decision Making. i R Alinda, PS Ling, S Bahri, P Finnegan & CL Sia (red), PACIS 2017 Proceedings., 278, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, The 21st Pacific Asia Conference on Information Systems. PACIS 2017, Langkawi, Malaysia, 16/07/2017. <http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1279&context=pacis2017>

Designing Judgement Styles : Exploring the Effect of Review Curation Influences Consumer Decision Making. / Liu, Albert Fei.

PACIS 2017 Proceedings. red. / Rose Alinda; Pan Shan Ling; Shamshul Bahri; Patrick Finnegan; Choon Ling Sia. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2017. 278.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Designing Judgement Styles

AU - Liu, Albert Fei

N1 - Conference code: 21

PY - 2017

Y1 - 2017

N2 - The role played by Online Customer Reviews (OCRs) in consumers’ decision making decisions is increasingly prominent. Compelled by the paucity of understanding regarding how OCRs assist consumers’ decision making process, this study investigates how OCRs and the emerging OCR curation features facilitate consumers’ judgement styles in the light of the model of dual-system cognition function. This study postulates that the information cues available in numerical rating and opinionated review are conducive to intuitive and deliberate judgements respectively. Furthermore, OCR curation features can help to enhance judgements in response to OCRs through manipulating cue accessibility. Lastly, different judgement modes are expected to entail distinct decisional outcomes in terms of performance and justifiability. To empirically validate the proposed hypotheses, this study proposes a plan for conducting a subsequent experiment on a customdeveloped online restaurant review site.

AB - The role played by Online Customer Reviews (OCRs) in consumers’ decision making decisions is increasingly prominent. Compelled by the paucity of understanding regarding how OCRs assist consumers’ decision making process, this study investigates how OCRs and the emerging OCR curation features facilitate consumers’ judgement styles in the light of the model of dual-system cognition function. This study postulates that the information cues available in numerical rating and opinionated review are conducive to intuitive and deliberate judgements respectively. Furthermore, OCR curation features can help to enhance judgements in response to OCRs through manipulating cue accessibility. Lastly, different judgement modes are expected to entail distinct decisional outcomes in terms of performance and justifiability. To empirically validate the proposed hypotheses, this study proposes a plan for conducting a subsequent experiment on a customdeveloped online restaurant review site.

KW - Online Consumer Reviews

KW - Review Curation

KW - Intuitive Judgement

KW - Deliberate Judgement

KW - Decisional Outcome

KW - Online Consumer Reviews

KW - Review Curation

KW - Intuitive Judgement

KW - Deliberate Judgement

KW - Decisional Outcome

M3 - Article in proceedings

BT - PACIS 2017 Proceedings

A2 - Alinda, Rose

A2 - Ling, Pan Shan

A2 - Bahri, Shamshul

A2 - Finnegan, Patrick

A2 - Sia, Choon Ling

PB - Association for Information Systems. AIS Electronic Library (AISeL)

CY - Atlanta, GA

Y2 - 16 July 2017 through 20 July 2017

ER -