Design, Consumption and Marketing: Outcomes, Process, Philosophy and Future Directions

Michael Beverland, Gerda Gemser, Ingo Karpen

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Marketing Management
Vol/bind	33
Udgave nummer	3-4
Sider (fra-til)	159-172
Antal sider	14
ISSN	0267-257X
DOI	https://doi.org/10.1080/0267257X.2017.1283908
Status	Udgivet - mar. 2017

Published online: 7. March 2017

Adgang til dokumentet

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title = "Design, Consumption and Marketing: Outcomes, Process, Philosophy and Future Directions",

author = "Michael Beverland and Gerda Gemser and Ingo Karpen",

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