Defining Branded Content: Three Key Findings

Bjoern Asmussen; Serena Wider; Ross Williams; Andrew Canter

Defining Branded Content: Three Key Findings

Bjoern Asmussen, Serena Wider, Ross Williams, Andrew Canter

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Formidling

Originalsprog	Engelsk
Titel	Fifteen Years: A Branded Content Story : A Collection of Thought Provoking: Essays from Leading Branded Content Experts
Redaktører	Andrew Canter
Udgivelsessted	London
Forlag	Branded Content Marketing Association
Publikationsdato	2018
Sider	26-32
ISBN (Trykt)	9781728855776
Status	Udgivet - 2018

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title = "Defining Branded Content: Three Key Findings",

author = "Bjoern Asmussen and Serena Wider and Ross Williams and Andrew Canter",

year = "2018",

language = "English",

isbn = "9781728855776",

pages = "26--32",

editor = "Andrew Canter",

booktitle = "Fifteen Years: A Branded Content Story",

publisher = "Branded Content Marketing Association",

address = "United Kingdom",

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Defining Branded Content: Three Key Findings. / Asmussen, Bjoern; Wider, Serena; Williams, Ross et al.
Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts. red. / Andrew Canter. London: Branded Content Marketing Association, 2018. s. 26-32.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Formidling