Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance

Anna Dubiel, Christoph Grimpe

    Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

    Abstrakt

    Our study examines market information processing in three different stages of the new product development (NPD) process (concept generation, development, and commercialization) and its impact on overall NPD performance. In particular, it zooms into the geographic location of the market information by distinguishing between domestic and international sources. It demonstrates that using domestic market information is important over the whole NPD process while international market information is beneficial only in the idea
    generation stage. Thus looking at faraway markets though a possible source of unique, ahead of the trend information may not always enhance NPD. As this information is often costly and difficult to decipher firms might be better off by fishing for market information in familiar nearby ponds. We test our hypotheses using a panel sample of more than 1,500 German companies from both manufacturing and services.
    OriginalsprogEngelsk
    TitelProceedings of the 54rd Annual Meeting of the Academy of International Business
    RedaktørerSusan Feinberg, Tunga Kiyak
    UdgivelsesstedEast Lansing, MI
    ForlagAcademy of International Business
    Publikationsdato2012
    Sider141
    StatusUdgivet - 2012
    BegivenhedAIB 2012 Annual Meeting: Rethinking the Roles of Business, Government and NGOs in the Global Economy - George Washington University and University of Maryland, Washington, USA
    Varighed: 30 jun. 20123 jul. 2012
    Konferencens nummer: 54
    http://aib.msu.edu/events/2012/

    Konference

    KonferenceAIB 2012 Annual Meeting
    Nummer54
    LokationGeorge Washington University and University of Maryland
    LandUSA
    ByWashington
    Periode30/06/201203/07/2012
    Internetadresse
    NavnAcademy of International Business. Annual Meeting. Proceedings
    Vol/bind54
    ISSN2078-4430

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