Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance

Anna  Dubiel; Christoph Grimpe

Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance

WHU - Otto Beisheim School of Management

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Abstract

Our study examines market information processing in three different stages of the new product development (NPD) process (concept generation, development, and commercialization) and its impact on overall NPD performance. In particular, it zooms into the geographic location of the market information by distinguishing between domestic and international sources. It demonstrates that using domestic market information is important over the whole NPD process while international market information is beneficial only in the idea
generation stage. Thus looking at faraway markets though a possible source of unique, ahead of the trend information may not always enhance NPD. As this information is often costly and difficult to decipher firms might be better off by fishing for market information in familiar nearby ponds. We test our hypotheses using a panel sample of more than 1,500 German companies from both manufacturing and services.

Originalsprog	Engelsk
Titel	Proceedings of the 54rd Annual Meeting of the Academy of International Business
Redaktører	Susan Feinberg, Tunga Kiyak
Udgivelsessted	East Lansing, MI
Forlag	Academy of International Business
Publikationsdato	2012
Sider	141
Status	Udgivet - 2012
Begivenhed	AIB 2012 Annual Meeting: Rethinking the Roles of Business, Government and NGOs in the Global Economy - George Washington University and University of Maryland, Washington, USA Varighed: 30 jun. 2012 → 3 jul. 2012 Konferencens nummer: 54 http://aib.msu.edu/events/2012/

Konference

Konference	AIB 2012 Annual Meeting
Nummer	54
Lokation	George Washington University and University of Maryland
Land/Område	USA
By	Washington
Periode	30/06/2012 → 03/07/2012
Internetadresse	http://aib.msu.edu/events/2012/

Navn	Academy of International Business. Annual Meeting. Proceedings
Vol/bind	54
ISSN	2078-4430

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http://aib.msu.edu/events/2012/AIB2012_ConferenceProceedings.pdf

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Citationsformater

Dubiel, A., & Grimpe, C. (2012). Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance. I S. Feinberg, & T. Kiyak (red.), Proceedings of the 54rd Annual Meeting of the Academy of International Business (s. 141). Academy of International Business. http://aib.msu.edu/events/2012/AIB2012_ConferenceProceedings.pdf

Dubiel, Anna ; Grimpe, Christoph. / Deep Sea versus Inshore Fishing : The Impact of Market Information Internationalization on New Product Development Performance. Proceedings of the 54rd Annual Meeting of the Academy of International Business. red. / Susan Feinberg ; Tunga Kiyak. East Lansing, MI : Academy of International Business, 2012. s. 141 (Academy of International Business. Annual Meeting. Proceedings, Bind 54).

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title = "Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance",

abstract = "Our study examines market information processing in three different stages of the new product development (NPD) process (concept generation, development, and commercialization) and its impact on overall NPD performance. In particular, it zooms into the geographic location of the market information by distinguishing between domestic and international sources. It demonstrates that using domestic market information is important over the whole NPD process while international market information is beneficial only in the ideageneration stage. Thus looking at faraway markets though a possible source of unique, ahead of the trend information may not always enhance NPD. As this information is often costly and difficult to decipher firms might be better off by fishing for market information in familiar nearby ponds. We test our hypotheses using a panel sample of more than 1,500 German companies from both manufacturing and services.",

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Dubiel, A & Grimpe, C 2012, Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance. i S Feinberg & T Kiyak (red), Proceedings of the 54rd Annual Meeting of the Academy of International Business. Academy of International Business, East Lansing, MI, Academy of International Business. Annual Meeting. Proceedings, bind 54, s. 141, AIB 2012 Annual Meeting, Washington, USA, 30/06/2012. <http://aib.msu.edu/events/2012/AIB2012_ConferenceProceedings.pdf>

Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance. / Dubiel, Anna ; Grimpe, Christoph.
Proceedings of the 54rd Annual Meeting of the Academy of International Business. red. / Susan Feinberg; Tunga Kiyak. East Lansing, MI: Academy of International Business, 2012. s. 141 (Academy of International Business. Annual Meeting. Proceedings, Bind 54).

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

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N2 - Our study examines market information processing in three different stages of the new product development (NPD) process (concept generation, development, and commercialization) and its impact on overall NPD performance. In particular, it zooms into the geographic location of the market information by distinguishing between domestic and international sources. It demonstrates that using domestic market information is important over the whole NPD process while international market information is beneficial only in the ideageneration stage. Thus looking at faraway markets though a possible source of unique, ahead of the trend information may not always enhance NPD. As this information is often costly and difficult to decipher firms might be better off by fishing for market information in familiar nearby ponds. We test our hypotheses using a panel sample of more than 1,500 German companies from both manufacturing and services.

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Dubiel A, Grimpe C. Deep Sea versus Inshore Fishing: The Impact of Market Information Internationalization on New Product Development Performance. I Feinberg S, Kiyak T, red., Proceedings of the 54rd Annual Meeting of the Academy of International Business. East Lansing, MI: Academy of International Business. 2012. s. 141. (Academy of International Business. Annual Meeting. Proceedings, Bind 54).