Deciphering Individuals’ Preference for User Generated Content: An Empirical Test of the Impact of Personality on Users’ Processing of Online Review Information

Fei Liu; Bo Xiao; Eric Lim; Chee-Wee Tan

Deciphering Individuals’ Preference for User Generated Content: An Empirical Test of the Impact of Personality on Users’ Processing of Online Review Information

Fei Liu, Bo Xiao, Eric Lim, Chee-Wee Tan

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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Abstract

The explosive growth of user generated content presents a window of opportunity for online service providers (i.e., online review website) to utilize both forms of review information, namely numerical rating and opinionated review to facilitate trust building with users. Nevertheless, users’ trust in a website can be undermined by the irreconcilable dissonance between both forms of review information and their personality preferences. Consequently, it is important for websites to personalize the provision of numerical rating and opinionated review in order to convey trustworthiness to users through online consumer review. To empirically validate our research mode, we conducted a field study on a custom developed online review website with a sample of 170 college students. Results suggest that dissonance between numerical rating and opinionated review, as well as individuals’ preferences for self-reference and content relevance when processing online review information moderate the positive relationship between online consumer review and trust.

Originalsprog	Engelsk
Titel	Proceedings of the Thirty Sixth International Conference on Information Systems. ICIS 2015
Redaktører	Traci Carte, Armin Heinzl, Cathy Urquhart
Antal sider	21
Udgivelsessted	Atlanta, GA
Forlag	Association for Information Systems. AIS Electronic Library (AISeL)
Publikationsdato	2015
ISBN (Trykt)	9780996683111
Status	Udgivet - 2015
Begivenhed	The 36th International Conference on Information Systems. ICIS 2015: Exploring the Information Frontier - Fort Worth Convention Center, Fort Worth, Texas, USA Varighed: 13 dec. 2015 → 16 dec. 2015 Konferencens nummer: 36 http://icis2015.aisnet.org/

Konference

Konference	The 36th International Conference on Information Systems. ICIS 2015
Nummer	36
Lokation	Fort Worth Convention Center
Land/Område	USA
By	Fort Worth, Texas
Periode	13/12/2015 → 16/12/2015
Internetadresse	http://icis2015.aisnet.org/

Navn	Proceedings of the International Conference on Information Systems
Vol/bind	36
ISSN	0000-0033

Emneord

Liminality
Nature of work
Practice
ICTs
Materiality

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Citationsformater

Liu, F., Xiao, B., Lim, E., & Tan, C.-W. (2015). Deciphering Individuals’ Preference for User Generated Content: An Empirical Test of the Impact of Personality on Users’ Processing of Online Review Information. I T. Carte, A. Heinzl, & C. Urquhart (red.), Proceedings of the Thirty Sixth International Conference on Information Systems. ICIS 2015 Association for Information Systems. AIS Electronic Library (AISeL). http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1361&context=icis2015

Liu, Fei ; Xiao, Bo ; Lim, Eric et al. / Deciphering Individuals’ Preference for User Generated Content : An Empirical Test of the Impact of Personality on Users’ Processing of Online Review Information. Proceedings of the Thirty Sixth International Conference on Information Systems. ICIS 2015. red. / Traci Carte ; Armin Heinzl ; Cathy Urquhart. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2015. (Proceedings of the International Conference on Information Systems, Bind 36).

@inproceedings{b8001915b3864148a0cf5d7a472faa71,

title = "Deciphering Individuals{\textquoteright} Preference for User Generated Content: An Empirical Test of the Impact of Personality on Users{\textquoteright} Processing of Online Review Information",

abstract = "The explosive growth of user generated content presents a window of opportunity for online service providers (i.e., online review website) to utilize both forms of review information, namely numerical rating and opinionated review to facilitate trust building with users. Nevertheless, users{\textquoteright} trust in a website can be undermined by the irreconcilable dissonance between both forms of review information and their personality preferences. Consequently, it is important for websites to personalize the provision of numerical rating and opinionated review in order to convey trustworthiness to users through online consumer review. To empirically validate our research mode, we conducted a field study on a custom developed online review website with a sample of 170 college students. Results suggest that dissonance between numerical rating and opinionated review, as well as individuals{\textquoteright} preferences for self-reference and content relevance when processing online review information moderate the positive relationship between online consumer review and trust.",

keywords = "Online consumer review, Trust, Personality preference, Cognitive dissonance, MBTI, Liminality, Nature of work, Practice, ICTs, Materiality",

author = "Fei Liu and Bo Xiao and Eric Lim and Chee-Wee Tan",

year = "2015",

language = "English",

isbn = "9780996683111",

series = "Proceedings of the International Conference on Information Systems",

editor = "Traci Carte and Armin Heinzl and Cathy Urquhart",

booktitle = "Proceedings of the Thirty Sixth International Conference on Information Systems. ICIS 2015",

publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

note = "2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 ; Conference date: 13-12-2015 Through 16-12-2015",

url = "http://icis2015.aisnet.org/",

}

Liu, F, Xiao, B, Lim, E & Tan, C-W 2015, Deciphering Individuals’ Preference for User Generated Content: An Empirical Test of the Impact of Personality on Users’ Processing of Online Review Information. i T Carte, A Heinzl & C Urquhart (red), Proceedings of the Thirty Sixth International Conference on Information Systems. ICIS 2015. Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the International Conference on Information Systems, bind 36, The 36th International Conference on Information Systems. ICIS 2015, Fort Worth, Texas, USA, 13/12/2015. <http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1361&context=icis2015>

Deciphering Individuals’ Preference for User Generated Content: An Empirical Test of the Impact of Personality on Users’ Processing of Online Review Information. / Liu, Fei; Xiao, Bo; Lim, Eric et al.
Proceedings of the Thirty Sixth International Conference on Information Systems. ICIS 2015. red. / Traci Carte; Armin Heinzl; Cathy Urquhart. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 2015. (Proceedings of the International Conference on Information Systems, Bind 36).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Deciphering Individuals’ Preference for User Generated Content

T2 - 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015

AU - Liu, Fei

AU - Xiao, Bo

AU - Lim, Eric

AU - Tan, Chee-Wee

N1 - Conference code: 36

PY - 2015

Y1 - 2015

N2 - The explosive growth of user generated content presents a window of opportunity for online service providers (i.e., online review website) to utilize both forms of review information, namely numerical rating and opinionated review to facilitate trust building with users. Nevertheless, users’ trust in a website can be undermined by the irreconcilable dissonance between both forms of review information and their personality preferences. Consequently, it is important for websites to personalize the provision of numerical rating and opinionated review in order to convey trustworthiness to users through online consumer review. To empirically validate our research mode, we conducted a field study on a custom developed online review website with a sample of 170 college students. Results suggest that dissonance between numerical rating and opinionated review, as well as individuals’ preferences for self-reference and content relevance when processing online review information moderate the positive relationship between online consumer review and trust.

AB - The explosive growth of user generated content presents a window of opportunity for online service providers (i.e., online review website) to utilize both forms of review information, namely numerical rating and opinionated review to facilitate trust building with users. Nevertheless, users’ trust in a website can be undermined by the irreconcilable dissonance between both forms of review information and their personality preferences. Consequently, it is important for websites to personalize the provision of numerical rating and opinionated review in order to convey trustworthiness to users through online consumer review. To empirically validate our research mode, we conducted a field study on a custom developed online review website with a sample of 170 college students. Results suggest that dissonance between numerical rating and opinionated review, as well as individuals’ preferences for self-reference and content relevance when processing online review information moderate the positive relationship between online consumer review and trust.

KW - Online consumer review

KW - Trust

KW - Personality preference

KW - Cognitive dissonance

KW - MBTI

KW - Liminality

KW - Nature of work

KW - Practice

KW - ICTs

KW - Materiality

M3 - Article in proceedings

SN - 9780996683111

T3 - Proceedings of the International Conference on Information Systems

BT - Proceedings of the Thirty Sixth International Conference on Information Systems. ICIS 2015

A2 - Carte, Traci

A2 - Heinzl, Armin

A2 - Urquhart, Cathy

PB - Association for Information Systems. AIS Electronic Library (AISeL)

CY - Atlanta, GA

Y2 - 13 December 2015 through 16 December 2015

ER -

Liu F, Xiao B, Lim E, Tan CW. Deciphering Individuals’ Preference for User Generated Content: An Empirical Test of the Impact of Personality on Users’ Processing of Online Review Information. I Carte T, Heinzl A, Urquhart C, red., Proceedings of the Thirty Sixth International Conference on Information Systems. ICIS 2015. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2015. (Proceedings of the International Conference on Information Systems, Bind 36).