Dataprofit: A Capability Map for Data-driven Growth

Many business leaders have great expectations of the monetization of data. However, reality shows that the path to data-driven profits is neither easy nor straightforward. Therefore, many expectations go unrealized. Over the past two years, we have studied the capabilities that are necessary for realizing data-driven profits. In other words, we have investigated the capabilities firms need in order to transform Big Data into Big Business. Our work concluded with the development of a capability map – a fairly substantial map detailing nine capabilities that organizations must master in order to release the full potential of data-driven opportunities. This guide is a practitioner-oriented presentation of the nine capabilities found in the capability map, which is entitled DataProfit. We describe each capability and invite you to analyze your organization as we go along. On the final pages, we bring the pieces together and create an overview of your organization’s capabilities. Based on that overview, you can develop your own
path to data-driven growth. We hope you enjoy working with DataProfit!