Danish children´s upbringing as consumers

Flemming Hansen, Jens Carsten Nielsen

Publikation: Working paperForskning

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Abstrakt

The paper describes Danish 5-18 year olds children's situation in year 2000 based on TNSGallup'squantitative annual children- and youth index. The focus is on the following topics:Children's economy and saving ability, children and the emerging electronic world, brandawareness, transaction knowledge and shopping, media use and, interest and activities.KeywordsChildren's consumption, children's money spending, children's purchasing, children'sinterest and activities
OriginalsprogEngelsk
Udgivelses stedKøbenhavn
Antal sider21
ISBN (Elektronisk)x645152616
StatusUdgivet - 2004

Emneord

  • Danmark
  • Børn
  • Unge
  • Forbrugere
  • Forbrugssociologi
  • Ungdomssociologi
  • Lommepenge
  • Medieforbrug

Citationsformater

Hansen, F., & Nielsen, J. C. (2004). Danish children´s upbringing as consumers.