Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelAdvances in Consumer Research
RedaktørerMary C. Gilly , Joan Meyers-Levy
UdgivelsesstedValdosta, GA
ForlagAssociation for Consumer Research
Publikationsdato2001
Sider446
StatusUdgivet - 2001
Udgivet eksterntJa
Begivenhed28th Annual Conference of the Association for Consumer Research. ACR 2000 - Salt Lake City, USA
Varighed: 19 okt. 200022 okt. 2000
Konferencens nummer: 28

Konference

Konference28th Annual Conference of the Association for Consumer Research. ACR 2000
Nummer28
LandUSA
BySalt Lake City
Periode19/10/200022/10/2000
NavnAdvances in Consumer Research
Vol/bind28
ISSN0098-9258

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