Cultural Models As Meaning Makers

An Empirical Exploration of Consumer Interpretations of Marketing Communications

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelAdvances in Consumer Research
RedaktørerMary C. Gilly , Joan Meyers-Levy
Udgivelses stedValdosta, GA
ForlagAssociation for Consumer Research
Publikationsdato2001
Sider446
StatusUdgivet - 2001
Udgivet eksterntJa
Begivenhed28th Annual Conference of the Association for Consumer Research. ACR 2000 - Salt Lake City, USA
Varighed: 19 okt. 200022 okt. 2000
Konferencens nummer: 28

Konference

Konference28th Annual Conference of the Association for Consumer Research. ACR 2000
Nummer28
LandUSA
BySalt Lake City
Periode19/10/200022/10/2000
NavnAdvances in Consumer Research
Vol/bind28
ISSN0098-9258

Citer dette

Ringberg, T. (2001). Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications. I M. C. Gilly , & J. Meyers-Levy (red.), Advances in Consumer Research (s. 446). Valdosta, GA: Association for Consumer Research. Advances in Consumer Research, Bind. 28
Ringberg, Torsten. / Cultural Models As Meaning Makers : An Empirical Exploration of Consumer Interpretations of Marketing Communications. Advances in Consumer Research. red. / Mary C. Gilly ; Joan Meyers-Levy. Valdosta, GA : Association for Consumer Research, 2001. s. 446 (Advances in Consumer Research, Bind 28).
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Ringberg, T 2001, Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications. i MC Gilly & J Meyers-Levy (red), Advances in Consumer Research. Association for Consumer Research, Valdosta, GA, Advances in Consumer Research, bind 28, s. 446, 28th Annual Conference of the Association for Consumer Research. ACR 2000, Salt Lake City, USA, 19/10/2000.

Cultural Models As Meaning Makers : An Empirical Exploration of Consumer Interpretations of Marketing Communications. / Ringberg, Torsten.

Advances in Consumer Research. red. / Mary C. Gilly ; Joan Meyers-Levy. Valdosta, GA : Association for Consumer Research, 2001. s. 446 (Advances in Consumer Research, Bind 28).

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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AU - Ringberg, Torsten

PY - 2001

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M3 - Article in proceedings

SP - 446

BT - Advances in Consumer Research

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Ringberg T. Cultural Models As Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communications. I Gilly MC, Meyers-Levy J, red., Advances in Consumer Research. Valdosta, GA: Association for Consumer Research. 2001. s. 446. (Advances in Consumer Research, Bind 28).