Cube Assessment Framework for B2C Websites Applied to the Fashion Industry

Rina Hansen; Niels Bjørn-Andersen

Cube Assessment Framework for B2C Websites Applied to the Fashion Industry

Publikation: Konferencebidrag › Paper › Forskning › peer review

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Abstract

The paper proposes a framework for assessment and design of B2C websites focussing on Web 2.0 and social media as vehicles for involvement of current and potential customers. Three overall strategic dimensions are proposed for characterization of websites, whether the 1) purpose is branding or e-commerce, 2) communication is one-way or two-way, 3) focus is transaction or innovation. When these three strategic binary dimensions are combined, we get 2 x 2 x 2 or a total of 8 different triplet combinations. The framework is used for an assessment of 15 fashion websites in the years 2006, 2008 and 2010.

Originalsprog	Engelsk
Publikationsdato	2011
Antal sider	9
Status	Udgivet - 2011
Begivenhed	International Conference on Electronic Business (ICEB) 2011 - Bangkok, Thailand Varighed: 29 nov. 2011 → 1 dec. 2011 Konferencens nummer: 11 http://iceb2011.tbs.tu.ac.th/index.html

Konference

Konference	International Conference on Electronic Business (ICEB) 2011
Nummer	11
Land/Område	Thailand
By	Bangkok
Periode	29/11/2011 → 01/12/2011
Internetadresse	http://iceb2011.tbs.tu.ac.th/index.html

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AB - The paper proposes a framework for assessment and design of B2C websites focussing on Web 2.0 and social media as vehicles for involvement of current and potential customers. Three overall strategic dimensions are proposed for characterization of websites, whether the 1) purpose is branding or e-commerce, 2) communication is one-way or two-way, 3) focus is transaction or innovation. When these three strategic binary dimensions are combined, we get 2 x 2 x 2 or a total of 8 different triplet combinations. The framework is used for an assessment of 15 fashion websites in the years 2006, 2008 and 2010.

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