Cube Assessment Framework for B2C Websites Applied to the Fashion Industry

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    Abstrakt

    The paper proposes a framework for assessment and design of B2C websites focussing on Web 2.0 and social media as vehicles for involvement of current and potential customers. Three overall strategic dimensions are proposed for characterization of websites, whether the 1) purpose is branding or e-commerce, 2) communication is one-way or two-way, 3) focus is transaction or innovation. When these three strategic binary dimensions are combined, we get 2 x 2 x 2 or a total of 8 different triplet combinations. The framework is used for an assessment of 15 fashion websites in the years 2006, 2008 and 2010.
    OriginalsprogEngelsk
    Publikationsdato2011
    Antal sider9
    StatusUdgivet - 2011
    BegivenhedInternational Conference on Electronic Business (ICEB) 2011 - Bangkok, Thailand
    Varighed: 29 nov. 20111 dec. 2011
    Konferencens nummer: 11
    http://iceb2011.tbs.tu.ac.th/index.html

    Konference

    KonferenceInternational Conference on Electronic Business (ICEB) 2011
    Nummer11
    LandThailand
    ByBangkok
    Periode29/11/201101/12/2011
    Internetadresse

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