Cube Assesment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    Resumé

    A literature review of existing assessment frameworks for B2C websites over more than ten years reveals that they are all built bottom-up through an essentially empirical approach of recording functionalities/features without any theoretical construct to guide the design of the framework. In an attempt to develop a theoretically consistent framework, this paper first identifies all relevant assessment categories and sub-categories for B2C websites in the luxury fashion industry. In total, eight categories and 29 sub-categories (actual assessment criteria) are identified. This framework is then applied to 15 luxury fashion brands in a longitudinal study in the years of 2006, 2008, 2010 and 2012. These four surveys document the substantial changes in website functionalities/features over the period, especially relating to how Web 2.0 and social media are diffused and adopted in the luxury fashion industry. A careful analysis of the eight categories and sub-categories reveals that the B2C website design can be characterized (and indeed defined) by virtue of three strategic choices regarding website design. The three strategic choices together with the eight categories form the basis for a theory for website design, which we name the CUBE model. We believe this model to be relevant beyond the luxury/fashion industry.
    OriginalsprogEngelsk
    TidsskriftJournal of Theoretical and Applied Electronic Commerce Research
    Vol/bind8
    Udgave nummer2
    Sider (fra-til)1-20
    ISSN0718-1876
    DOI
    StatusUdgivet - aug. 2013

    Emneord

    • Assesment
    • Branding
    • CUBE
    • E-commerce
    • Fashion
    • Longitudinal
    • Luxury
    • Social Media
    • Web 2.0
    • Website

    Citer dette

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    title = "Cube Assesment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry",
    abstract = "A literature review of existing assessment frameworks for B2C websites over more than ten years reveals that they are all built bottom-up through an essentially empirical approach of recording functionalities/features without any theoretical construct to guide the design of the framework. In an attempt to develop a theoretically consistent framework, this paper first identifies all relevant assessment categories and sub-categories for B2C websites in the luxury fashion industry. In total, eight categories and 29 sub-categories (actual assessment criteria) are identified. This framework is then applied to 15 luxury fashion brands in a longitudinal study in the years of 2006, 2008, 2010 and 2012. These four surveys document the substantial changes in website functionalities/features over the period, especially relating to how Web 2.0 and social media are diffused and adopted in the luxury fashion industry. A careful analysis of the eight categories and sub-categories reveals that the B2C website design can be characterized (and indeed defined) by virtue of three strategic choices regarding website design. The three strategic choices together with the eight categories form the basis for a theory for website design, which we name the CUBE model. We believe this model to be relevant beyond the luxury/fashion industry.",
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    author = "Rina Hansen and Niels Bj{\o}rn-Andersen",
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    Cube Assesment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry. / Hansen, Rina; Bjørn-Andersen, Niels.

    I: Journal of Theoretical and Applied Electronic Commerce Research, Bind 8, Nr. 2, 08.2013, s. 1-20.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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