CSR as Aspirational Talk

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Abstrakt

Most writings on corporate social responsibility (CSR) treat lack of consistency between organizational CSR talk and action as a serious problem that needs to be eliminated. In this article, we argue that differences between words and action are not necessarily a bad thing and that such discrepancies have the potential to stimulate CSR improvements. We draw on a research tradition that regards communication as performative to challenge the conventional assumption that CSR communication is essentially superficial, as opposed to CSR action. In addition, we extend notions of organizational hypocrisy to argue that aspirational CSR talk may be an important resource for social change, even when organizations do not fully live up to their aspirations.

OriginalsprogEngelsk
TidsskriftOrganization
Vol/bind20
Udgave nummer3
Sider (fra-til)372-393
ISSN1350-5084
DOI
StatusUdgivet - maj 2013

Emneord

  • Aspirational talk
  • Consistency
  • Corporate social responsibility
  • CSR
  • Differences between words and action
  • Hypocrisy

Citationsformater