Crystal Clear? A Contingency Perspective on the Use of Metaphorical Communication and Language Concreteness in an Equity Crowdfunding Setting

Publikation: KonferencebidragPaperForskningpeer review

Resumé

Particularly in noisy signaling environments, managerial communication has important consequences for organizations. Yet, these consequences can be very different, and rhetorical signals have been shown to be able to create as well as destroy value for firms. To improve our understanding of the conditions that make rhetoric a value-adding versus value-destroying exercise, we examine the simultaneous application in an equity crowdfunding setting of two key rhetorical instruments: metaphorical communication and language concreteness. Based on a complementary fit logic, we theorize that metaphorical communication boosts resource contributions when paired with language concreteness, but hampers resource contributions when combined with language abstraction. Analysis of full-sample, firm-level data on 197 crowdfunding campaigns supports these ideas. These findings contribute to the strategic communication, signaling, and crowdfunding literatures.
OriginalsprogEngelsk
Publikationsdato2019
Antal sider36
StatusUdgivet - 2019
BegivenhedDRUID19 Conference - Copenhagen Business School, Frederiksberg, Danmark
Varighed: 19 jun. 201921 jun. 2019
Konferencens nummer: 41
https://conference.druid.dk/Druid/?confId=59

Konference

KonferenceDRUID19 Conference
Nummer41
LokationCopenhagen Business School
LandDanmark
ByFrederiksberg
Periode19/06/201921/06/2019
Internetadresse

Emneord

  • Rhetoric
  • Crowdfunding
  • Signaling
  • Communication
  • Metaphorical communication
  • Language concreteness

Citer dette

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abstract = "Particularly in noisy signaling environments, managerial communication has important consequences for organizations. Yet, these consequences can be very different, and rhetorical signals have been shown to be able to create as well as destroy value for firms. To improve our understanding of the conditions that make rhetoric a value-adding versus value-destroying exercise, we examine the simultaneous application in an equity crowdfunding setting of two key rhetorical instruments: metaphorical communication and language concreteness. Based on a complementary fit logic, we theorize that metaphorical communication boosts resource contributions when paired with language concreteness, but hampers resource contributions when combined with language abstraction. Analysis of full-sample, firm-level data on 197 crowdfunding campaigns supports these ideas. These findings contribute to the strategic communication, signaling, and crowdfunding literatures.",
keywords = "Rhetoric, Crowdfunding, Signaling, Communication, Metaphorical communication, Language concreteness, Rhetoric, Crowdfunding, Signaling, Communication, Metaphorical communication, Language concreteness",
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Crystal Clear? A Contingency Perspective on the Use of Metaphorical Communication and Language Concreteness in an Equity Crowdfunding Setting. / Helding Jacobsen, Dennis ; Stea, Diego.

2019. Afhandling præsenteret på DRUID19 Conference, Frederiksberg, Danmark.

Publikation: KonferencebidragPaperForskningpeer review

TY - CONF

T1 - Crystal Clear?

T2 - A Contingency Perspective on the Use of Metaphorical Communication and Language Concreteness in an Equity Crowdfunding Setting

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AU - Stea, Diego

PY - 2019

Y1 - 2019

N2 - Particularly in noisy signaling environments, managerial communication has important consequences for organizations. Yet, these consequences can be very different, and rhetorical signals have been shown to be able to create as well as destroy value for firms. To improve our understanding of the conditions that make rhetoric a value-adding versus value-destroying exercise, we examine the simultaneous application in an equity crowdfunding setting of two key rhetorical instruments: metaphorical communication and language concreteness. Based on a complementary fit logic, we theorize that metaphorical communication boosts resource contributions when paired with language concreteness, but hampers resource contributions when combined with language abstraction. Analysis of full-sample, firm-level data on 197 crowdfunding campaigns supports these ideas. These findings contribute to the strategic communication, signaling, and crowdfunding literatures.

AB - Particularly in noisy signaling environments, managerial communication has important consequences for organizations. Yet, these consequences can be very different, and rhetorical signals have been shown to be able to create as well as destroy value for firms. To improve our understanding of the conditions that make rhetoric a value-adding versus value-destroying exercise, we examine the simultaneous application in an equity crowdfunding setting of two key rhetorical instruments: metaphorical communication and language concreteness. Based on a complementary fit logic, we theorize that metaphorical communication boosts resource contributions when paired with language concreteness, but hampers resource contributions when combined with language abstraction. Analysis of full-sample, firm-level data on 197 crowdfunding campaigns supports these ideas. These findings contribute to the strategic communication, signaling, and crowdfunding literatures.

KW - Rhetoric

KW - Crowdfunding

KW - Signaling

KW - Communication

KW - Metaphorical communication

KW - Language concreteness

KW - Rhetoric

KW - Crowdfunding

KW - Signaling

KW - Communication

KW - Metaphorical communication

KW - Language concreteness

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