Crowdsourcing Business Model Innovation

    Publikation: KonferencebidragPaperForskningpeer review

    Abstrakt

    Successfully adapting existing business models or developing new ones significantly influences a firm?s ability to generate profits and develop competitive advantages. However, business model innovation is perceived as a complex, risky and uncertain process and its success strongly depends on whether or not firms are capable of understanding and addressing their customers? needs. This study explores how crowdsourcing-based search approaches can contribute to the process of business model innovation. Drawing on data from a crowdsourcing initiative designed to develop ideas for new business models in the podcast industry, we provide first exploratory insights into the value of crowdsourcing for innovating a firm?s business model, and discuss which characteristics of crowd-contributors increase the quantity and quality of the outcome.
    OriginalsprogEngelsk
    Publikationsdato2015
    Antal sider42
    StatusUdgivet - 2015
    BegivenhedThe DRUID Society Conference 2015: The Relevance of Innovation - LUISS Business School, Rome, Italien
    Varighed: 15 jun. 201517 jun. 2015
    Konferencens nummer: 37
    http://druid8.sit.aau.dk/druid/registrant/index/login/cid/16

    Konference

    KonferenceThe DRUID Society Conference 2015
    Nummer37
    LokationLUISS Business School
    LandItalien
    ByRome
    Periode15/06/201517/06/2015
    SponsorLUISS Guido Carli - Libera Università Internazionale degli Studi Sociali Guido Carli
    Internetadresse

    Citationsformater

    Waldner, F., & Poetz, M. (2015). Crowdsourcing Business Model Innovation. Afhandling præsenteret på The DRUID Society Conference 2015, Rome, Italien.