Crowdpushing: The Flip Side of Crowdsourcing

Daniel Rudmark, Elias Arnestrand, Michel Avital

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review


    Activities and initiatives of co-creation are traditionally seen as a way for organizations to gain value through the involvement of certain actors in their environment. We notice an implicit assumption in current theoretical conceptualizations that co-creation is initiated and driven exclusively by
    organizations. However, it appears that co-creation activities may also be driven by third-party actors outside organizations. Based on interviews and secondary data from a public transport company in Stockholm, Sweden, we noticed that third party developers of services, that gained a large and diverse user base, were driving co-creation activities with the respective organization. Subsequently, based on our findings, we introduce the term "crowdpushing" to denote externally driven co-creation activities and frame four propositions to describe how co-creation activities are motivated and driven. Our findings contribute to a broader understanding of co-creation and have implications for its design and
    TitelECIS 2012 Proceedings
    RedaktørerJan Pries-Heje, Mike Chiasson, Jonathan Wareham, Xavier Busquets, Josep Valor, Sandra Seiber
    Antal sider12
    Udgivelses stedAtlanta, GA
    ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
    KapitelPaper 187
    ISBN (Elektronisk)9788488971548
    StatusUdgivet - 2012
    BegivenhedThe 20th European Conference on Information Systems (ECIS) 2012 - Eade Business School, Ramon Llull University, Barcelona, Spanien
    Varighed: 10 jun. 201213 jun. 2012
    Konferencens nummer: 20


    KonferenceThe 20th European Conference on Information Systems (ECIS) 2012
    LokationEade Business School, Ramon Llull University
    NavnProceedings of the European Conference on Information Systems


    • Co-creation
    • Crowdpushing
    • Innovation
    • Open Data
    • Third Party Development
    • Public transport


    Rudmark, D., Arnestrand, E., & Avital, M. (2012). Crowdpushing: The Flip Side of Crowdsourcing. I J. Pries-Heje, M. Chiasson, J. Wareham, X. Busquets, J. Valor, & S. Seiber (red.), ECIS 2012 Proceedings Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the European Conference on Information Systems