TY - ICOMM
T1 - Cross Disciplinarity
AU - Lindgreen, Adam
AU - Di Benedetto, C. Anthony
AU - Brodie, Roderick J.
AU - Van der Borgh, Michel
PY - 2025/3/4
Y1 - 2025/3/4
N2 - To tackle the major challenges facing society, cross-disciplinary research may be necessary. However, conducting this type of research requires researchers to overcome functional silos. Various factors, such as differing incentives, cultures, terminologies, and jargon, can lead to opportunistic or counterproductive behavior. So, how can cross-disciplinary research be conducted effectively to advance knowledge and understanding? To answer this question, we will first explore the processes of theorizing. Next, we will discuss ways to break down cross-disciplinary barriers. Finally, we will offer practical guidelines for successfully conducting cross-disciplinary research.
AB - To tackle the major challenges facing society, cross-disciplinary research may be necessary. However, conducting this type of research requires researchers to overcome functional silos. Various factors, such as differing incentives, cultures, terminologies, and jargon, can lead to opportunistic or counterproductive behavior. So, how can cross-disciplinary research be conducted effectively to advance knowledge and understanding? To answer this question, we will first explore the processes of theorizing. Next, we will discuss ways to break down cross-disciplinary barriers. Finally, we will offer practical guidelines for successfully conducting cross-disciplinary research.
M3 - Net publication - Internet publication
CY - Oxford
ER -