Cross-Border Place Branding in Europe

Jan-Jelle Witte, Erik Braun

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelInter-Regional Place Branding : Best Practices, Challenges and Solutions
RedaktørerSebastian Zenker, Björn P. Jacobsen
Antal sider12
Udgivelses stedCham
ForlagSpringer Science+Business Media
Publikationsdato2015
Sider87-98
Kapitel8
ISBN (Trykt)9783319153285
ISBN (Elektronisk)9783319153292
DOI
StatusUdgivet - 2015
Udgivet eksterntJa

Emneord

  • Meta-brands
  • nation Branding
  • Brand Perception
  • Perception Management
  • Developing Countries

Citationsformater

Witte, J-J., & Braun, E. (2015). Cross-Border Place Branding in Europe. I S. Zenker, & B. P. Jacobsen (red.), Inter-Regional Place Branding: Best Practices, Challenges and Solutions (s. 87-98). Springer Science+Business Media. https://doi.org/10.1007/978-3-319-15329-2_8