Cross Border E-Commerce: A Two-Way Undertaking

The recent growth in Danish e-commerce is expected to continue at a steady rate. According to Vækstteam for handel og logistik (2018), Danish consumers are expected to purchase products online for a value of 200 billion DKK in 2020, as opposed to 123 billion DKK in 2017. While the Danish online consumption from Danish companies has remained constant since 2008, we have experienced growth in purchases by Danes from non-Danish actors. Purchases form the EU have increased by 15 percent, while purchases made from actors outside EU has increased by 10 percent in the same period.