CRM System Implementation: How Great Expectations in Sweden are Dashed in China

Linda Frygell, Sven Carlsson, Jonas Hedman

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    OriginalsprogEngelsk
    TidsskriftJournal of Information Technology Case and Application Research
    Vol/bind13
    Udgave nummer3
    Sider (fra-til)7-20
    ISSN1522-8053
    StatusUdgivet - 2011

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