Creativity, Cognition and the Market

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Strategic Market Creation : A New Perspective on Marketing and Innovation Management
Antal sider	23
Udgivelsessted	Hoboken, NJ
Forlag	Wiley
Publikationsdato	2008
Sider	48-70
ISBN (Trykt)	9780470725092, 9780470694275
Status	Udgivet - 2008

trykt i løbenummer: 083853

Emneord

@inbook{49ec570095f311dd9e9b000ea68e967b,

title = "Creativity, Cognition and the Market",

keywords = "kreativitet, kognition, markedsf{\o}ring",

author = "Christensen, {Bo Thomas}",

note = "trykt i l{\o}benummer: 083853",

year = "2008",

language = "English",

isbn = "9780470725092",

pages = "48--70",

booktitle = "Strategic Market Creation",

publisher = "Wiley",

}