Creating Modular Platforms for Strategic Flexibility

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    Abstrakt

    In developing products, long‐term success depends on designing components that facilitate the creation of a family of current and future product options. Ron Sanchez emphasizes that this requires careful planning of shared technologies and production processes. The payoff is a modular approach that enhances the ability to integrate market‐differentiating features and that supports rapid innovation, stringent cost controls, and the acceleration of supply timelines.
    OriginalsprogEngelsk
    TidsskriftDesign Management Review
    Vol/bind15
    Udgave nummer1
    Sider (fra-til)58-67
    Antal sider9
    ISSN1045-7194
    DOI
    StatusUdgivet - 2004

    Emneord

    • Produktplatform

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