@article{77bd1e80a02111dc9bb5000ea68e967b,
title = "Counteracting Forces in Multi-branded Product Platform Development",
keywords = "Innovation,entrepreneurshipoglederskab, produktmanagement, produktudvikling, produktinnovation, nye produkter, produktplatform",
author = "Christer Karlsson and Martin Sk{\"o}ld",
year = "2007",
doi = "10.1111/j.1467-8691.2007.00432.x",
language = "English",
volume = "16",
pages = "133--141",
journal = "Creativity and Innovation Management",
issn = "0963-1690",
publisher = "John Wiley and Sons Ltd",
number = "2",
}