Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?

Mette Morsing

Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2005
Status	Udgivet - 2005
Begivenhed	The 5th European Academy of Management Conference (EURAM) 2005 - TUM Business School, München, Tyskland Varighed: 4 maj 2005 → 7 maj 2005 Konferencens nummer: 5

Konference

Konference	The 5th European Academy of Management Conference (EURAM) 2005
Nummer	5
Lokation	TUM Business School
Land/Område	Tyskland
By	München
Periode	04/05/2005 → 07/05/2005

Bibliografisk note

Opstilling: 451 mor
Løbe nr.: 059820
Sider: 22

Emneord

Virksomhedens sociale ansvar
Virksomhedsetik

Handle.net

Persistent link

Citationsformater

@conference{b9720c60c01f11db9769000ea68e967b,

title = "Corporate Values: Why do companies communicate their identity in stereotype, abstract and banal values?",

keywords = "Virksomhedens sociale ansvar, Virksomhedsetik",

author = "Mette Morsing",

note = "Opstilling: 451 mor L{\o}be nr.: 059820 Sider: 22; The 5th European Academy of Management Conference (EURAM) 2005 ; Conference date: 04-05-2005 Through 07-05-2005",

year = "2005",

language = "English",

}