Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations: Critical Overview, New Insights, and Future Directions

Ilona Szőcs, Milena Micevski

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelHandbook of Sustainability-driven Business Strategies in Practice
RedaktørerStefan Markovic, Cristina Sancha, Adam Lindgreen
Antal sider17
UdgivelsesstedCheltenham
ForlagEdward Elgar Publishing
Publikationsdato2021
Sider79–93
Kapitel5
ISBN (Trykt)9781789908343
ISBN (Elektronisk)9781789908350
DOI
StatusUdgivet - 2021

Citationsformater