Corporate Communication in the Network Economy: Providing Common Knowledge

Nicolai Juul Foss, Tore Kristensen, Ricky Wilke

Publikation: Working paper › Forskning

Resumé

This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront `coordination problems.' With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies.Key wordsCoordination problems, common knowledge, corporate communication
OriginalsprogEngelsk
Udgivelses stedKøbenhavn
UdgiverLindhardt & Ringhof
Antal sider15
ISBN (Trykt)8791181585
StatusUdgivet - 2003

Emneord

  • virksomhedens kommunikation
  • markedskommunikation
  • kognition
  • netværksøkonomi

Citer dette

Foss, Nicolai Juul ; Kristensen, Tore ; Wilke, Ricky. / Corporate Communication in the Network Economy : Providing Common Knowledge. København : Lindhardt & Ringhof, 2003.
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Foss, NJ, Kristensen, T & Wilke, R 2003 'Corporate Communication in the Network Economy: Providing Common Knowledge' Lindhardt & Ringhof, København.

Corporate Communication in the Network Economy : Providing Common Knowledge. / Foss, Nicolai Juul; Kristensen, Tore; Wilke, Ricky.

København : Lindhardt & Ringhof, 2003.

Publikation: Working paper › Forskning

TY - UNPB

T1 - Corporate Communication in the Network Economy

T2 - Providing Common Knowledge

AU - Foss, Nicolai Juul

AU - Kristensen, Tore

AU - Wilke, Ricky

PY - 2003

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N2 - This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront `coordination problems.' With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies.Key wordsCoordination problems, common knowledge, corporate communication

AB - This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront `coordination problems.' With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies.Key wordsCoordination problems, common knowledge, corporate communication

KW - virksomhedens kommunikation

KW - markedskommunikation

KW - kognition

KW - netværksøkonomi

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BT - Corporate Communication in the Network Economy

PB - Lindhardt & Ringhof

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Foss NJ, Kristensen T, Wilke R. Corporate Communication in the Network Economy: Providing Common Knowledge. København: Lindhardt & Ringhof. 2003.

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