Corporate Brands and Identity: Developing Stronger Theory and a Call for Shifting the Debate

Joep Cornelissen, Lars Thøger Christensen, Kendi Kinuthia

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	European Journal of Marketing
Vol/bind	46
Udgave nummer	7/8
Sider (fra-til)	1093-1102
Antal sider	10
ISSN	0309-0566
Status	Udgivet - 2012
Udgivet eksternt	Ja

Handle.net

@article{5787ce60478c4daeb970497425b58136,

title = "Corporate Brands and Identity: Developing Stronger Theory and a Call for Shifting the Debate",

author = "Joep Cornelissen and Christensen, {Lars Th{\o}ger} and Kendi Kinuthia",

year = "2012",

language = "English",

volume = "46",

pages = "1093--1102",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "7/8",

}