Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process

Publikation: Bog/antologi/afhandling/rapport › Antologi › Forskning › peer review

Originalsprog	Engelsk

Udgivelsessted	Frederiksberg
Forlag	Copenhagen Business School Press
Antal sider	252
ISBN (Trykt)	8763001403
Status	Udgivet - 2005

Emneord

@book{fdd44df0c01f11db9769000ea68e967b,

title = "Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process",

keywords = "Branding, Corporate branding",

editor = "Majken Schultz and Antorini, \{Yun Mi\} and Csaba, \{Fabian F.\}",

year = "2005",

language = "English",

isbn = "8763001403",

publisher = "Copenhagen Business School Press",

address = "Denmark",

}