Corporate Branding

Towards the Second Wave of Corporate Branding. Purpose/People/Process

Majken Schultz (Redaktør), Yun Mi Antorini (Redaktør), Fabian F. Csaba (Redaktør)

    Publikation: Bog/antologi/afhandling/rapportAntologiForskningpeer review

    OriginalsprogEngelsk
    Udgivelses stedFrederiksberg
    ForlagCopenhagen Business School Press
    Antal sider252
    ISBN (Trykt)8763001403
    StatusUdgivet - 2005

    Emneord

    • Branding
    • Corporate branding

    Citer dette

    Schultz, M., Antorini, Y. M., & Csaba, F. F. (red.) (2005). Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process. Frederiksberg: Copenhagen Business School Press.
    Schultz, Majken (Redaktør) ; Antorini, Yun Mi (Redaktør) ; Csaba, Fabian F. (Redaktør). / Corporate Branding : Towards the Second Wave of Corporate Branding. Purpose/People/Process. Frederiksberg : Copenhagen Business School Press, 2005. 252 s.
    @book{fdd44df0c01f11db9769000ea68e967b,
    title = "Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process",
    keywords = "Branding, Corporate branding",
    editor = "Majken Schultz and Antorini, {Yun Mi} and Csaba, {Fabian F.}",
    year = "2005",
    language = "English",
    isbn = "8763001403",
    publisher = "Copenhagen Business School Press",
    address = "Denmark",

    }

    Schultz, M, Antorini, YM & Csaba, FF (red) 2005, Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process. Copenhagen Business School Press, Frederiksberg.

    Corporate Branding : Towards the Second Wave of Corporate Branding. Purpose/People/Process. / Schultz, Majken (Redaktør); Antorini, Yun Mi (Redaktør); Csaba, Fabian F. (Redaktør).

    Frederiksberg : Copenhagen Business School Press, 2005. 252 s.

    Publikation: Bog/antologi/afhandling/rapportAntologiForskningpeer review

    TY - BOOK

    T1 - Corporate Branding

    T2 - Towards the Second Wave of Corporate Branding. Purpose/People/Process

    A2 - Schultz, Majken

    A2 - Antorini, Yun Mi

    A2 - Csaba, Fabian F.

    PY - 2005

    Y1 - 2005

    KW - Branding

    KW - Corporate branding

    UR - http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000333094&vid=CBS&afterPDS=true

    M3 - Anthology

    SN - 8763001403

    BT - Corporate Branding

    PB - Copenhagen Business School Press

    CY - Frederiksberg

    ER -

    Schultz M, (ed.), Antorini YM, (ed.), Csaba FF, (ed.). Corporate Branding: Towards the Second Wave of Corporate Branding. Purpose/People/Process. Frederiksberg: Copenhagen Business School Press, 2005. 252 s.