Corporate Branding as Strategy: The case of LEGO Company

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Brand Culture
Redaktører	Jonathan E. Schroeder, Miriam Salzer-Mörling
Udgivelsessted	Abingdon
Forlag	Routledge
Publikationsdato	2006
Sider	15-33
Kapitel	1
ISBN (Trykt)	9780415355995, 9780415355988
Status	Udgivet - 2006

Emneord

@inbook{f421d450f8ad11db9160000ea68e967b,

title = "Corporate Branding as Strategy: The case of LEGO Company",

keywords = "Corporate branding, Branding, Lego",

author = "Majken Schultz and Hatch, {Mary Jo}",

year = "2006",

language = "English",

isbn = "9780415355995",

pages = "15--33",

editor = "Schroeder, {Jonathan E.} and Miriam Salzer-M{\"o}rling",

booktitle = "Brand Culture",

publisher = "Routledge",

address = "United Kingdom",

}