Corporate Branding as Organizational Change

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    OriginalsprogEngelsk
    TitelCorporate Branding, Purpose/People/Process : Towards the Second Wave of Corporate Branding
    RedaktørerMajken Schultz, Yun Mi Antorini, Fabian F. Csaba
    Udgivelses stedFrederiksberg
    ForlagCopenhagen Business School Press
    Publikationsdato2005
    Sider181-216
    ISBN (Trykt)8763099640
    StatusUdgivet - 2005

    Emneord

    • Branding
    • Corporate branding
    • Organisationsudvikling
    • Forandringsledelse

    Citationsformater

    Schultz, M. (2005). Corporate Branding as Organizational Change. I M. Schultz, Y. M. Antorini, & F. F. Csaba (red.), Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding (s. 181-216). Copenhagen Business School Press. http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000333094&vid=CBS&afterPDS=true