Corporate Branding as Organizational Change

Majken Schultz, Mary Jo Hatch

Publikation: Bidrag til tidsskriftTidsskriftartikelFormidling

Abstrakt

One of the paradoxes of competition is that, to succeed, companies must strike
a balance between making the most of their current situation and anticipating
what is to come; between honoring company traditions and realizing opportunities for growth, adaptation and renewal. Or, as organizational change expert
Pasquali Gagliardi was fond of saying: Organizations must change to remain
the same.
OriginalsprogEngelsk
TidsskriftBrandmanager
Udgave nummer3
Sider (fra-til)42-47
Antal sider6
ISSN1654-4846
StatusUdgivet - 2008

Citationsformater