@inbook{ebfae850c01f11db9769000ea68e967b,
title = "Corporate Branding and the {"}Conformity Trap{"}",
keywords = "Branding, Corporate branding, Brand image, Virksomhedens image",
author = "Antorini, {Yun Mi} and Majken Schultz",
year = "2005",
language = "English",
isbn = "8763099640",
pages = "57--76",
editor = "Majken Schultz and Antorini, {Yun Mi} and Csaba, {Fabian F.}",
booktitle = "Corporate Branding, Purpose/People/Process",
publisher = "Copenhagen Business School Press",
address = "Denmark",
}