Corporate Branding: An Evolving Concept

Majken Schultz; Yun Mi Antorini; Fabian F. Csaba

Corporate Branding: An Evolving Concept

Majken Schultz, Yun Mi Antorini, Fabian F. Csaba

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Corporate Branding, Purpose/people/process : Towards the Second Wave of Corporate Branding
Redaktører	Majken Schultz, Yun Mi Antorini, Fabian F. Csaba
Udgivelsessted	Frederiksberg
Forlag	Copenhagen Business School Press
Publikationsdato	2005
Sider	9-20
ISBN (Trykt)	8763001403
Status	Udgivet - 2005

Emneord

Branding
Corporate branding

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Citationsformater

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title = "Corporate Branding: An Evolving Concept",

keywords = "Branding, Corporate branding",

author = "Majken Schultz and Antorini, {Yun Mi} and Csaba, {Fabian F.}",

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language = "English",

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pages = "9--20",

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booktitle = "Corporate Branding, Purpose/people/process",

publisher = "Copenhagen Business School Press",

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Corporate Branding: An Evolving Concept. / Schultz, Majken; Antorini, Yun Mi; Csaba, Fabian F.
Corporate Branding, Purpose/people/process : Towards the Second Wave of Corporate Branding. red. / Majken Schultz; Yun Mi Antorini; Fabian F. Csaba. Frederiksberg: Copenhagen Business School Press, 2005. s. 9-20.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

T1 - Corporate Branding

T2 - An Evolving Concept

AU - Schultz, Majken

AU - Antorini, Yun Mi

AU - Csaba, Fabian F.

PY - 2005

Y1 - 2005

KW - Branding

KW - Corporate branding

M3 - Book chapter

SN - 8763001403

SP - 9

EP - 20

BT - Corporate Branding, Purpose/people/process

A2 - Schultz, Majken

A2 - Antorini, Yun Mi

A2 - Csaba, Fabian F.

PB - Copenhagen Business School Press

CY - Frederiksberg

ER -