Corporate Branding: An Evolving Concept

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    OriginalsprogEngelsk
    TitelCorporate Branding, Purpose/people/process : Towards the Second Wave of Corporate Branding
    RedaktørerMajken Schultz, Yun Mi Antorini, Fabian F. Csaba
    Udgivelses stedFrederiksberg
    ForlagCopenhagen Business School Press
    Publikationsdato2005
    Sider9-20
    ISBN (Trykt)8763001403
    StatusUdgivet - 2005

    Emneord

    • Branding
    • Corporate branding

    Citationsformater

    Schultz, M., Antorini, Y. M., & Csaba, F. F. (2005). Corporate Branding: An Evolving Concept. I M. Schultz, Y. M. Antorini, & F. F. Csaba (red.), Corporate Branding, Purpose/people/process : Towards the Second Wave of Corporate Branding (s. 9-20). Copenhagen Business School Press.