@inbook{eae4e470c01f11db9769000ea68e967b,
title = "Corporate Brand Stretch: Brand Extension in a Corporate Branding Perspective",
keywords = "Branding, Corporate branding, Virksomhedens strategi, Kultur og management",
author = "Pernille Gj{\o}ls-Andersen and Esben Karmark",
year = "2005",
language = "English",
isbn = "8763099640",
pages = "151--179",
editor = "Majken Schultz and Antorini, {Yun Mi} and Csaba, {Fabian F.}",
booktitle = "Corporate Branding, Purpose/People/Process",
publisher = "Copenhagen Business School Press",
address = "Denmark",
}