TY - JOUR
T1 - Consumers’ Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels
T2 - Evidence from Five European Countries
AU - Menozzi, Davide
AU - Nguyen, Thong Tien
AU - Sogari, Giovanni
AU - Taskov, Dimitar
AU - Lucas, Sterenn
AU - Castro-Rial, José Luis Santiago
AU - Mora, Cristina
PY - 2020/9
Y1 - 2020/9
N2 - Seafood products are important sources of protein and components of a healthy and sustainable diet. Understanding consumers’ preferences for fish products is crucial for increasing fish consumption. This article reports the consumer preferences and willingness to pay (WTP) for different fish species and attributes on representative samples in five European countries (n = 2509): France, Germany, Italy, Spain, and the UK. Consumer choices were investigated for fresh fish in a retail market under hypothetical situations arranged by a labelled choice experiment conducted for seven fish species: Cod, herring, seabass, seabream, salmon, trout, and pangasius. The results show the highest premiums for wild-caught fish than farm-raised alternatives. Ready-to-cook products are generally preferred to whole fish, whereas fish fillet preference is more species-specific. The results show positive premiums for a sustainability label and nutrition and health claims, with high heterogeneity across countries and species. With consumers’ preferences and WTP being largely country-and fish-dependent, businesses (fish companies, retailers, and others) should consider the specific market context and adapt their labelling strategies accordingly. Public authorities campaigns should inform consumers about the tangible benefits related with health and environmental labels.
AB - Seafood products are important sources of protein and components of a healthy and sustainable diet. Understanding consumers’ preferences for fish products is crucial for increasing fish consumption. This article reports the consumer preferences and willingness to pay (WTP) for different fish species and attributes on representative samples in five European countries (n = 2509): France, Germany, Italy, Spain, and the UK. Consumer choices were investigated for fresh fish in a retail market under hypothetical situations arranged by a labelled choice experiment conducted for seven fish species: Cod, herring, seabass, seabream, salmon, trout, and pangasius. The results show the highest premiums for wild-caught fish than farm-raised alternatives. Ready-to-cook products are generally preferred to whole fish, whereas fish fillet preference is more species-specific. The results show positive premiums for a sustainability label and nutrition and health claims, with high heterogeneity across countries and species. With consumers’ preferences and WTP being largely country-and fish-dependent, businesses (fish companies, retailers, and others) should consider the specific market context and adapt their labelling strategies accordingly. Public authorities campaigns should inform consumers about the tangible benefits related with health and environmental labels.
KW - Choice experiment
KW - Consumers’ preferences
KW - Fish species
KW - Nutrition and health claim
KW - Sustainability label
KW - Willingness to pay (WTP)
KW - Choice experiment
KW - Willingness to pay (WTP)
KW - Consumers’ preferences
KW - Sustainability label
KW - Nutrition and health claim
KW - Fish species
U2 - 10.3390/nu12092650
DO - 10.3390/nu12092650
M3 - Journal article
C2 - 32878105
AN - SCOPUS:85090261215
SN - 2072-6643
VL - 12
JO - Nutrients
JF - Nutrients
IS - 9
M1 - 2650
ER -