Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies

Suzanne C. Beckmann, Roy Langer, Mette Morsing, Steen Vallentin

Publikation: Bidrag til konferencePaperForskning

Konference

KonferenceThe 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005
Nummer34
LandItalien
ByMilano
Periode24/05/200527/05/2005

Bibliografisk note

Opstilling: 451 con
Løbe nr.: 061622

Emneord

  • Virksomhedens kommunikation
  • Forbrugerundersøgelser
  • Forbrugerforventninger
  • Virksomhedens sociale ansvar

Citer dette

Beckmann, S. C., Langer, R., Morsing, M., & Vallentin, S. (2006). Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies. Afhandling præsenteret på The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italien.
Beckmann, Suzanne C. ; Langer, Roy ; Morsing, Mette ; Vallentin, Steen. / Consumers' perspectives on Corporate Social Responsibility : A comparison of two Danish samples and implications for communication strategies. Afhandling præsenteret på The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italien.
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title = "Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies",
keywords = "Virksomhedens kommunikation, Forbrugerunders{\o}gelser, Forbrugerforventninger, Virksomhedens sociale ansvar",
author = "Beckmann, {Suzanne C.} and Roy Langer and Mette Morsing and Steen Vallentin",
note = "Opstilling: 451 con L{\o}be nr.: 061622; null ; Conference date: 24-05-2005 Through 27-05-2005",
year = "2006",
language = "English",

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Beckmann, SC, Langer, R, Morsing, M & Vallentin, S 2006, 'Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies' Paper fremlagt ved The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italien, 24/05/2005 - 27/05/2005, .

Consumers' perspectives on Corporate Social Responsibility : A comparison of two Danish samples and implications for communication strategies. / Beckmann, Suzanne C.; Langer, Roy; Morsing, Mette; Vallentin, Steen.

2006. Afhandling præsenteret på The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italien.

Publikation: Bidrag til konferencePaperForskning

TY - CONF

T1 - Consumers' perspectives on Corporate Social Responsibility

T2 - A comparison of two Danish samples and implications for communication strategies

AU - Beckmann,Suzanne C.

AU - Langer,Roy

AU - Morsing,Mette

AU - Vallentin,Steen

N1 - Opstilling: 451 con Løbe nr.: 061622

PY - 2006

Y1 - 2006

KW - Virksomhedens kommunikation

KW - Forbrugerundersøgelser

KW - Forbrugerforventninger

KW - Virksomhedens sociale ansvar

M3 - Paper

ER -

Beckmann SC, Langer R, Morsing M, Vallentin S. Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies. 2006. Afhandling præsenteret på The 34th European Marketing Acacemy(EMAC) Conference, Bocconi University, 2005, Milano, Italien.