Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies

Suzanne C. Beckmann; Roy Langer; Mette Morsing; Steen Vallentin

Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies

Suzanne C. Beckmann, Roy Langer, Mette Morsing, Steen Vallentin

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2006
Status	Udgivet - 2006
Begivenhed	The 34th EMAC Annual Conference 2005: Rejuvenating Marketing: Contamination, Innovation, Integration - Bocconi University, Milano, Italien Varighed: 24 maj 2005 → 27 maj 2005 Konferencens nummer: 34

Konference

Konference	The 34th EMAC Annual Conference 2005
Nummer	34
Lokation	Bocconi University
Land/Område	Italien
By	Milano
Periode	24/05/2005 → 27/05/2005

Bibliografisk note

Opstilling: 451 con
Løbe nr.: 061622

Emneord

Virksomhedens kommunikation
Forbrugerundersøgelser
Forbrugerforventninger
Virksomhedens sociale ansvar

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Citationsformater

@conference{d71c5330f8ad11db9160000ea68e967b,

title = "Consumers' perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies",

keywords = "Virksomhedens kommunikation, Forbrugerunders{\o}gelser, Forbrugerforventninger, Virksomhedens sociale ansvar",

author = "Beckmann, {Suzanne C.} and Roy Langer and Mette Morsing and Steen Vallentin",

note = "Opstilling: 451 con L{\o}be nr.: 061622; The 34th EMAC Annual Conference 2005 ; Conference date: 24-05-2005 Through 27-05-2005",

year = "2006",

language = "English",

}

TY - CONF

T1 - Consumers' perspectives on Corporate Social Responsibility

T2 - The 34th EMAC Annual Conference 2005

AU - Beckmann, Suzanne C.

AU - Langer, Roy

AU - Morsing, Mette

AU - Vallentin, Steen

N1 - Conference code: 34

PY - 2006

Y1 - 2006

KW - Virksomhedens kommunikation

KW - Forbrugerundersøgelser

KW - Forbrugerforventninger

KW - Virksomhedens sociale ansvar

M3 - Paper

Y2 - 24 May 2005 through 27 May 2005

ER -