Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation

Fumiko  Kano Glückstad

doi:10.15444/GFMC2024.03.05.01

Consumers’ Personal Beauty Values and Brand Associations: Intercultural Segmentation

Fumiko Kano Glückstad

Department of Management, Society and Communication

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	2024 Global Fashion Management Conference Proceedings
Udgivelsessted	Seoul
Forlag	Global Alliance of Marketing & Management Associations
Publikationsdato	2024
Sider	246-247
ISBN (Trykt)	2288-825X
DOI	https://doi.org/10.15444/GFMC2024.03.05.01
Status	Udgivet - 2024
Begivenhed	2024 Global Fashion Management Conference - University of Milan, Milan, Italien Varighed: 11 jul. 2024 → 14 jul. 2024 http://gfmcproceedings.net/index.html

Konference

Konference	2024 Global Fashion Management Conference
Lokation	University of Milan
Land/Område	Italien
By	Milan
Periode	11/07/2024 → 14/07/2024
Internetadresse	http://gfmcproceedings.net/index.html

Emneord

Consumer segmentation
Brand resonance model
Personal beauty values

Adgang til dokumentet

10.15444/GFMC2024.03.05.01Licens: Ikke-specificeret

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Citationsformater

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title = "Consumers{\textquoteright} Personal Beauty Values and Brand Associations: Intercultural Segmentation",

keywords = "Consumer segmentation, Brand resonance model, Personal beauty values, Consumer segmentation, Brand resonance model, Personal beauty values",

author = "\{Kano Gl{\"u}ckstad\}, Fumiko",

year = "2024",

doi = "10.15444/GFMC2024.03.05.01",

language = "English",

isbn = "2288-825X",

pages = "246--247",

booktitle = "2024 Global Fashion Management Conference Proceedings",

publisher = "Global Alliance of Marketing \& Management Associations",

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note = "2024 Global Fashion Management Conference ; Conference date: 11-07-2024 Through 14-07-2024",

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AU - Kano Glückstad, Fumiko

PY - 2024

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KW - Consumer segmentation

KW - Brand resonance model

KW - Personal beauty values

KW - Consumer segmentation

KW - Brand resonance model

KW - Personal beauty values

U2 - 10.15444/GFMC2024.03.05.01

DO - 10.15444/GFMC2024.03.05.01

M3 - Conference abstract in proceedings

SN - 2288-825X

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EP - 247

BT - 2024 Global Fashion Management Conference Proceedings

PB - Global Alliance of Marketing & Management Associations

CY - Seoul

Y2 - 11 July 2024 through 14 July 2024

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