Consumers and advertising: A tale of contradictions, mutuality and responsibility

Suzanne C. Beckmann

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the 31st EMAC, 28-31 May, Braga, Portugal
UdgivelsesstedBrussels
ForlagEuropean Marketing Academy. EMAC
Publikationsdato2002
StatusUdgivet - 2002
BegivenhedThe 31th EMAC Annual Conference 2002: Marketing in a Changing World: Scope, Opportunities and Challenges - University of Minho, School of Economics & Management, Braga, Portugal
Varighed: 28 maj 200231 maj 2002
Konferencens nummer: 31

Konference

KonferenceThe 31th EMAC Annual Conference 2002
Nummer31
LokationUniversity of Minho, School of Economics & Management
Land/OmrådePortugal
ByBraga
Periode28/05/200231/05/2002
NavnProceedings of the European Marketing Academy
ISSN2709-1589

Citationsformater