Originalsprog | Engelsk |
---|---|
Titel | 2023 Academy of Marketing Science® World Marketing Congress : Bringing the Soul Back to Marketing |
Udgivelsessted | Canterbury |
Publikationsdato | 2023 |
Sider | 61 |
Status | Udgivet - 2023 |
Consumer Responses to Brands’ Responsible Behavior: An Investigation Through the Lens of Ambivalent Brand Stereotypes: An Abstract
Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review