Consumer Responses to Brands’ Responsible Behavior: An Investigation Through the Lens of Ambivalent Brand Stereotypes: An Abstract

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
Titel2023 Academy of Marketing Science® World Marketing Congress : Bringing the Soul Back to Marketing
UdgivelsesstedCanterbury
Publikationsdato2023
Sider61
StatusUdgivet - 2023

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