Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012 : Sustainable Development of Markets and Marketing Systems in a Globalized World
Redaktører	Michaela Haase, Michael Kleinaltenkamp
Udgivelsessted	Berlin
Forlag	The Macromarketing Society
Publikationsdato	2012
Sider	219-221
ISBN (Trykt)	978-3-941240-50-6
Status	Udgivet - 2012
Begivenhed	The 37th Annual Macromarketing Conference. 2012 - Freie Universität Berlin, Berlin, Tyskland Varighed: 13 jun. 2012 → 16 jun. 2012 Konferencens nummer: 37 http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Konference	The 37th Annual Macromarketing Conference. 2012
Nummer	37
Lokation	Freie Universität Berlin
Land/Område	Tyskland
By	Berlin
Periode	13/06/2012 → 16/06/2012
Internetadresse	http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Adgang til dokumentet

Schwarzkopf, S. (2012). Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. I M. Haase, & M. Kleinaltenkamp (red.), Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World (s. 219-221). The Macromarketing Society. http://macromarketing.org/?page_id=6

Schwarzkopf, Stefan. / Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. red. / Michaela Haase ; Michael Kleinaltenkamp. Berlin : The Macromarketing Society, 2012. s. 219-221

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booktitle = "Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012",

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Schwarzkopf, S 2012, Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. i M Haase & M Kleinaltenkamp (red), Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. The Macromarketing Society, Berlin, s. 219-221, The 37th Annual Macromarketing Conference. 2012, Berlin, Tyskland, 13/06/2012. <http://macromarketing.org/?page_id=6>

Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. / Schwarzkopf, Stefan.
Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. red. / Michaela Haase; Michael Kleinaltenkamp. Berlin: The Macromarketing Society, 2012. s. 219-221.

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

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Schwarzkopf S. Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field. I Haase M, Kleinaltenkamp M, red., Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. Berlin: The Macromarketing Society. 2012. s. 219-221