Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field

    Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

    OriginalsprogEngelsk
    TitelProceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012 : Sustainable Development of Markets and Marketing Systems in a Globalized World
    RedaktørerMichaela Haase, Michael Kleinaltenkamp
    UdgivelsesstedBerlin
    ForlagThe Macromarketing Society
    Publikationsdato2012
    Sider219-221
    ISBN (Trykt)978-3-941240-50-6
    StatusUdgivet - 2012
    BegivenhedThe 37th Annual Macromarketing Conference. 2012 - Freie Universität Berlin, Berlin, Tyskland
    Varighed: 13 jun. 201216 jun. 2012
    Konferencens nummer: 37
    http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

    Konference

    KonferenceThe 37th Annual Macromarketing Conference. 2012
    Nummer37
    LokationFreie Universität Berlin
    Land/OmrådeTyskland
    ByBerlin
    Periode13/06/201216/06/2012
    Internetadresse

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