Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012 : Sustainable Development of Markets and Marketing Systems in a Globalized World
RedaktørerMichaela Haase, Michael Kleinaltenkamp
UdgivelsesstedBerlin
ForlagThe Macromarketing Society
Publikationsdato2012
Sider219-221
ISBN (Trykt)978-3-941240-50-6
StatusUdgivet - 2012
BegivenhedThe 37th Annual Macromarketing Conference. 2012 - Freie Universität Berlin, Berlin, Tyskland
Varighed: 13 jun. 201216 jun. 2012
Konferencens nummer: 37
http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Konference

KonferenceThe 37th Annual Macromarketing Conference. 2012
Nummer37
LokationFreie Universität Berlin
LandTyskland
ByBerlin
Periode13/06/201216/06/2012
Internetadresse

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