Consumer Behaviour and Mobile TV Services: Do Men Differ From Women in Their Adoption Intentions?

Ioanna Constantiou, Volker Mahnke

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    SprogEngelsk
    TidsskriftJournal of Electronic Commerce Research (Online Edition)
    Vol/bind2
    Udgave nummer2
    Sider127-139
    ISSN1526-6133
    StatusUdgivet - 2010

    Citer dette

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    Consumer Behaviour and Mobile TV Services : Do Men Differ From Women in Their Adoption Intentions? / Constantiou, Ioanna; Mahnke, Volker.

    I: Journal of Electronic Commerce Research (Online Edition), Bind 2, Nr. 2, 2010, s. 127-139.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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    AU - Mahnke,Volker

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