Consumer Behaviour and Mobile TV Services: Do Men Differ From Women in Their Adoption Intentions?

Ioanna Constantiou, Volker Mahnke

    Publikation: Bidrag til tidsskriftTidsskriftartikelpeer review

    OriginalsprogEngelsk
    TidsskriftJournal of Electronic Commerce Research (Online Edition)
    Vol/bind2
    Udgave nummer2
    Sider (fra-til)127-139
    ISSN1526-6133
    StatusUdgivet - 2010

    Citationsformater