Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies

    Publikation: KonferencebidragPaperForskning

    OriginalsprogEngelsk
    Publikationsdato2001
    StatusUdgivet - 2001
    BegivenhedThe 5th International Conference on Corporate Reputation, Identity and Competitiveness - Paris, Frankrig
    Varighed: 17 maj 200119 maj 2001
    Konferencens nummer: 5

    Konference

    KonferenceThe 5th International Conference on Corporate Reputation, Identity and Competitiveness
    Nummer5
    LandFrankrig
    ByParis
    Periode17/05/200119/05/2001

    Bibliografisk note

    Opstilling: 659.18 mor
    Løbe nr.: 021857

    Emneord

    • Internet
    • Konsulentbranche
    • Højteknologiske virksomheder
    • Virksomhedens image
    • Corporate branding

    Citationsformater

    Morsing, M., & Schultz, M. (2001). Constructing Corporate Brand Identity: The Case of Internet-Consulting Companies. Paper præsenteret på The 5th International Conference on Corporate Reputation, Identity and Competitiveness, Paris, Frankrig.