Conjoint Analysis: How sensitive are Parameter Estimates with Regard to Syntactical Variations in the Wording of Attribute Levels: Empirical Evidence from an Experimental Design Study

Marcus Schmidt

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
Titel1990 AMA Educators' Proceedings : Enhancing Knowledge Development in Marketing
RedaktørerA. Parasuraman, William D. Bearden
UdgivelsesstedChicago, Ill.
ForlagAmerican Marketing Association
Publikationsdato1990
Sider270-275
StatusUdgivet - 1990
Udgivet eksterntJa
BegivenhedAMA Summer Educators Conference 1990 - Washington, USA
Varighed: 15 jun. 199017 jun. 1990

Konference

KonferenceAMA Summer Educators Conference 1990
LandUSA
ByWashington
Periode15/06/199017/06/1990

Citationsformater