Configuring Product Modularity and Service Modularity for Mass Customization Strategies

Anu Bask, Juliana Hsuan, Mervi Rajahonka, Markku Tinnilä

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskning

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Abstrakt

Service modularity is an emerging field of research, and there has been a growing interest on how it can contribute to service design and operations management. In this study we develop a framework to assess configurations of the bundling of products and services through modularization strategies, and how such configurations become the foundations for mass customization strategies. As a result we identify critical characteristics that are relevant for both product and services, and suggest a conceptual framework consisting of twelve dynamic mass customization strategies with paired product and service modularity. Case examples are used for illustration of different strategies.
OriginalsprogEngelsk
Publikationsdato2016
Antal sider3
StatusUdgivet - 2016
Begivenhed5th World Conference on Production and Operations Management. P&OM 2016 - Havana International Conference Centre, Havana, Cuba
Varighed: 6 sep. 201610 sep. 2016
Konferencens nummer: 5
http://www.pomhabana2016.com/

Konference

Konference5th World Conference on Production and Operations Management. P&OM 2016
Nummer5
LokationHavana International Conference Centre
LandCuba
ByHavana
Periode06/09/201610/09/2016
Internetadresse

Emneord

  • Modularity
  • Strategy
  • Mass customization

Citationsformater