Configuring Product Modularity and Service Modularity for Mass Customization Strategies

Anu Bask, Juliana Hsuan, Mervi Rajahonka, Markku Tinnilä

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskning

Resumé

Service modularity is an emerging field of research, and there has been a growing interest on how it can contribute to service design and operations management. In this study we develop a framework to assess configurations of the bundling of products and services through modularization strategies, and how such configurations become the foundations for mass customization strategies. As a result we identify critical characteristics that are relevant for both product and services, and suggest a conceptual framework consisting of twelve dynamic mass customization strategies with paired product and service modularity. Case examples are used for illustration of different strategies.
OriginalsprogEngelsk
Publikationsdato2016
Antal sider3
StatusUdgivet - 2016
Begivenhed5th World Conference on Production and Operations Management. P&OM 2016 - Havana International Conference Centre, Havana, Cuba
Varighed: 6 sep. 201610 sep. 2016
Konferencens nummer: 5
http://www.pomhabana2016.com/

Konference

Konference5th World Conference on Production and Operations Management. P&OM 2016
Nummer5
LokationHavana International Conference Centre
LandCuba
ByHavana
Periode06/09/201610/09/2016
Internetadresse

Emneord

  • Modularity
  • Strategy
  • Mass customization

Citer dette

Bask, A., Hsuan, J., Rajahonka, M., & Tinnilä, M. (2016). Configuring Product Modularity and Service Modularity for Mass Customization Strategies. Abstract fra 5th World Conference on Production and Operations Management. P&OM 2016, Havana, Cuba.
Bask, Anu ; Hsuan, Juliana ; Rajahonka, Mervi ; Tinnilä, Markku. / Configuring Product Modularity and Service Modularity for Mass Customization Strategies. Abstract fra 5th World Conference on Production and Operations Management. P&OM 2016, Havana, Cuba.3 s.
@conference{11827d17748b4c879efd9d62a1475c55,
title = "Configuring Product Modularity and Service Modularity for Mass Customization Strategies",
abstract = "Service modularity is an emerging field of research, and there has been a growing interest on how it can contribute to service design and operations management. In this study we develop a framework to assess configurations of the bundling of products and services through modularization strategies, and how such configurations become the foundations for mass customization strategies. As a result we identify critical characteristics that are relevant for both product and services, and suggest a conceptual framework consisting of twelve dynamic mass customization strategies with paired product and service modularity. Case examples are used for illustration of different strategies.",
keywords = "Modularity, Strategy, Mass customization, Modularity, Strategy, Mass customization",
author = "Anu Bask and Juliana Hsuan and Mervi Rajahonka and Markku Tinnil{\"a}",
year = "2016",
language = "English",
note = "null ; Conference date: 06-09-2016 Through 10-09-2016",
url = "http://www.pomhabana2016.com/",

}

Bask, A, Hsuan, J, Rajahonka, M & Tinnilä, M 2016, 'Configuring Product Modularity and Service Modularity for Mass Customization Strategies' 5th World Conference on Production and Operations Management. P&OM 2016, Havana, Cuba, 06/09/2016 - 10/09/2016, .

Configuring Product Modularity and Service Modularity for Mass Customization Strategies. / Bask, Anu; Hsuan, Juliana; Rajahonka, Mervi; Tinnilä, Markku.

2016. Abstract fra 5th World Conference on Production and Operations Management. P&OM 2016, Havana, Cuba.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskning

TY - ABST

T1 - Configuring Product Modularity and Service Modularity for Mass Customization Strategies

AU - Bask, Anu

AU - Hsuan, Juliana

AU - Rajahonka, Mervi

AU - Tinnilä, Markku

PY - 2016

Y1 - 2016

N2 - Service modularity is an emerging field of research, and there has been a growing interest on how it can contribute to service design and operations management. In this study we develop a framework to assess configurations of the bundling of products and services through modularization strategies, and how such configurations become the foundations for mass customization strategies. As a result we identify critical characteristics that are relevant for both product and services, and suggest a conceptual framework consisting of twelve dynamic mass customization strategies with paired product and service modularity. Case examples are used for illustration of different strategies.

AB - Service modularity is an emerging field of research, and there has been a growing interest on how it can contribute to service design and operations management. In this study we develop a framework to assess configurations of the bundling of products and services through modularization strategies, and how such configurations become the foundations for mass customization strategies. As a result we identify critical characteristics that are relevant for both product and services, and suggest a conceptual framework consisting of twelve dynamic mass customization strategies with paired product and service modularity. Case examples are used for illustration of different strategies.

KW - Modularity

KW - Strategy

KW - Mass customization

KW - Modularity

KW - Strategy

KW - Mass customization

M3 - Conference abstract for conference

ER -

Bask A, Hsuan J, Rajahonka M, Tinnilä M. Configuring Product Modularity and Service Modularity for Mass Customization Strategies. 2016. Abstract fra 5th World Conference on Production and Operations Management. P&OM 2016, Havana, Cuba.